Senior Digital Content Strategist

Placements24; Benoni; Hybrid; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Completely remote work

Health, dental, vision insurance

Professional development budget

Job summary

Placements24 seeks an experienced Senior Digital Content Strategist to lead data-driven content initiatives for a fully remote team. You will shape strategies, oversee content planning and execution across websites, social, email, and other digital channels.

You will collaborate with UX/UI, SEO, and marketing teams to optimize impact, measure performance, and drive audience engagement while supporting brand objectives from a distributed, global team.

Qualifications

• Minimum 5 years in content strategy or related field with proven track record.
• Proficiency with content management systems and analytics.
• Excellent written/verbal communication and stakeholder management in remote settings.

Responsibilities

• Develop data-driven content strategies aligned with goals.
• Oversee creation, curation, and optimization of content across digital channels.
• Conduct market research and audience segmentation to inform planning.
• Define KPIs, monitor performance, and provide actionable insights.
• Collaborate with UX/UI, SEO, and marketing teams for seamless content integration.

Skills

Content strategy

Digital marketing

Analytics

Stakeholder management

Remote collaboration

Tools

CMS

Google Analytics

SEO tools

Job description

About the Role

Our client seeks an experienced and forward-thinking Senior Digital Content Strategist to join their entirely remote team. This role is pivotal in shaping and executing comprehensive content strategies that drive audience engagement, brand awareness, and business objectives across all digital touchpoints. You will be responsible for content planning, creation oversight, distribution, and performance analysis, ensuring a cohesive and impactful brand narrative. This is an exceptional opportunity for a strategic thinker who thrives in a remote work environment and is passionate about leveraging content to achieve measurable results. You will collaborate with cross-functional teams globally, driving content innovation from concept to execution.

Key Responsibilities

• Develop and implement data-driven content strategies that align with marketing goals and target audience needs.
• Oversee the creation, curation, and optimization of engaging content for websites, social media, email, and other digital channels.
• Conduct market research, competitive analysis, and audience segmentation to inform content planning.
• Define content KPIs, monitor performance using analytics tools, and provide actionable insights for continuous improvement.
• Collaborate with UX/UI designers, SEO specialists, and marketing teams to ensure seamless integration of content across platforms.

Requirements

• Minimum of 5 years of experience in content strategy , digital marketing, or a related field, with a proven track record.
• Demonstrated ability to develop and execute successful content marketing campaigns.
• Proficiency with content management systems (CMS), analytics platforms (e.g., Google Analytics), and SEO best practices.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication abilities, with strong stakeholder management experience in a remote setting.

Benefits

• Highly competitive salary and performance-based bonuses.
• Completely remote work arrangement, offering maximum flexibility and autonomy.
• Comprehensive health, dental, and vision insurance coverage.
• Generous professional development budget for courses and conferences.
• A dynamic and collaborative work culture focused on innovation and impact.