Senior Content Strategist

Placements24; East London; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health, dental and vision insurance

Professional development

Collaborative culture

Job summary

Placements24 in East London is seeking a Senior Content Strategist to lead content initiatives, define strategy and drive engagement across digital channels. You will plan, create and manage content, optimize for SEO and ensure resonance with target audiences.

The role requires a minimum of 5 years in content strategy or related fields, with strong writing and CMS/analytics experience. A hybrid work model and growth opportunities are offered.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism or related field.
• Minimum 5 years of experience in content strategy, content marketing, or copywriting.
• Proven ability to develop and execute successful content strategies.
• Strong understanding of SEO principles and keyword research, with content optimization experience.
• Excellent writing, editing and proofreading skills with a diverse portfolio.
• Experience with CMS and analytics tools; comfortable in a hybrid East London environment.

Responsibilities

• Develop and implement a robust content strategy aligned with business objectives and marketing goals.
• Create and manage a content calendar to ensure a steady flow of high-quality content.
• Write, edit and proofread content for website, blog, social media and email campaigns.
• Optimize all content for SEO to improve organic visibility and drive relevant traffic.
• Collaborate with marketing, design and product teams to support campaign objectives.
• Analyze content performance using analytics tools and provide actionable insights.

Skills

Content strategy

SEO optimization

Copywriting

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, English, Journalism or related field

Tools

CMS

Analytics tools

Job description

About the Role

Our client is seeking a strategic and creative Senior Content Strategist to lead their content initiatives from their East London office. This role is pivotal in defining and executing a comprehensive content strategy that supports marketing goals, enhances brand positioning, and drives audience engagement across all digital channels. You will be responsible for planning, creating, and managing high-quality content, optimizing it for SEO, and ensuring it resonates with target audiences. We are looking for an experienced content professional with a strong understanding of content marketing, SEO best practices, and audience engagement tactics, who can work effectively in a hybrid setup. This is a significant opportunity to shape the narrative and impact of our client's brand.

Key Responsibilities

• Develop and implement a robust content strategy aligned with business objectives and marketing goals.
• Create and manage a content calendar, ensuring a consistent flow of high-quality, engaging content.
• Write, edit, and proofread compelling content for various platforms, including website copy, blog posts, articles, social media, and email campaigns.
• Optimize all content for search engines (SEO) to improve organic visibility and drive relevant traffic.
• Collaborate with marketing, design, and product teams to ensure content supports overall campaign objectives.
• Analyze content performance using analytics tools and provide actionable insights for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or copywriting.
• Proven ability to develop and execute successful content strategies.
• Strong understanding of SEO principles and keyword research, with experience in content optimization.
• Exceptional writing, editing, and proofreading skills, with a portfolio showcasing diverse content types.
• Experience with content management systems (CMS) and analytics tools, comfortable working in a hybrid environment in East London.

Benefits

• Competitive annual salary and performance-related bonuses.
• Flexible hybrid work model offering a blend of office and remote work.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development and career advancement.
• A collaborative and forward-thinking work culture focused on creativity and results.