Content Strategist & PR Specialist

Placements24; Centurion; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Bonuses

Training programs

Job summary

Placements24 in Centurion, Gauteng seeks an experienced Content Strategist & PR Specialist to lead content and public relations initiatives. You will shape brand messaging, drive media relations, and craft narratives that resonate across platforms.

You will collaborate with marketing, sales, and product teams, ensuring consistent tone, strategic alignment, and measurable impact. The role offers growth opportunities in a dynamic media-focused environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Minimum of 5 years of experience in content strategy, content creation, and public relations.
• Proven ability to develop and execute successful content marketing and PR campaigns.
• Excellent written and verbal communication skills, with a talent for storytelling.
• Strong understanding of SEO best practices and content optimization.
• Demonstrated experience in media relations and successfully pitching stories.
• Proficiency in content management systems (CMS) and social media management tools.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to work collaboratively in a team environment in Centurion, Gauteng.
• Strong organizational skills and attention to detail.

Responsibilities

• Develop and implement integrated content and PR strategies to enhance brand visibility and reputation.
• Create engaging and relevant content for various platforms, including social media, blogs, website, and press releases.
• Manage all aspects of media relations, including pitching stories, responding to inquiries, and building relationships with journalists.
• Oversee the production of multimedia content, such as videos, infographics, and podcasts.
• Monitor industry trends and competitor activities to identify new content and PR opportunities.
• Analyze content performance metrics and PR campaign effectiveness, providing insights and recommendations.
• Collaborate with cross-functional teams to ensure consistent brand messaging and tone of voice.
• Organize and execute media events and press conferences.
• Manage the company's social media presence and engagement strategies.
• Ensure all content adheres to brand guidelines and legal requirements.

Skills

Content strategy

Public relations

Storytelling

Media relations

SEO

Content creation

Education

Bachelor's degree in Marketing, Communications, Journalism, PR

Tools

CMS

Social media tools

Google Analytics

Job description

About the Role

Our client, a dynamic and rapidly growing company in the media sector, is seeking an experienced Content Strategist & PR Specialist to join their team in Centurion, Gauteng. This role is crucial for shaping and executing our client's content and public relations initiatives, ensuring a cohesive and impactful brand message. You will be responsible for developing innovative content strategies that align with PR objectives, managing media relations, and creating engaging narratives that capture audience attention. The ideal candidate possesses a unique blend of creative storytelling, strategic planning, and strong interpersonal skills. This position offers an excellent opportunity to make a significant impact within a collaborative and results-oriented environment located in the bustling hub of Centurion, Gauteng. You will work closely with marketing, sales, and product development teams to ensure all communications are on-brand and strategically aligned.

Key Responsibilities

• Develop and implement integrated content and PR strategies to enhance brand visibility and reputation.
• Create engaging and relevant content for various platforms, including social media, blogs, website, and press releases.
• Manage all aspects of media relations, including pitching stories, responding to inquiries, and building relationships with journalists.
• Oversee the production of multimedia content, such as videos, infographics, and podcasts.
• Monitor industry trends and competitor activities to identify new content and PR opportunities.
• Analyze content performance metrics and PR campaign effectiveness, providing insights and recommendations.
• Collaborate with cross-functional teams to ensure consistent brand messaging and tone of voice.
• Organize and execute media events and press conferences.
• Manage the company's social media presence and engagement strategies.
• Ensure all content adheres to brand guidelines and legal requirements.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Minimum of 5 years of experience in content strategy, content creation, and public relations.
• Proven ability to develop and execute successful content marketing and PR campaigns.
• Excellent written and verbal communication skills, with a talent for storytelling.
• Strong understanding of SEO best practices and content optimization.
• Demonstrated experience in media relations and successfully pitching stories.
• Proficiency in content management systems (CMS) and social media management tools.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to work collaboratively in a team environment in Centurion, Gauteng.
• Strong organizational skills and attention to detail.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including medical aid, retirement fund contributions, and performance-based bonuses. Employees enjoy opportunities for professional growth through training programs and workshops. The Centurion, Gauteng office provides a modern and supportive work environment. We offer a clear career progression path for dedicated professionals. Paid time off and company-sponsored social events are also part of the package. Join a team committed to innovation and excellence in the media industry.