Senior Content Strategist & Copywriter

Placements24; Rustenburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

WhatJobs Direct in Rustenburg, North West, is seeking a Senior Content Strategist & Copywriter to lead content strategy and storytelling across website, blogs, social media, and CRM campaigns. You will translate complex information into persuasive content that supports brand voice and marketing goals.

You will collaborate with marketing, design, and product teams, perform SEO keyword research, manage content calendars, edit and refine copy, and mentor freelance writers.

Qualifications

• Minimum 5 years of experience in content strategy, copywriting, or related field.
• Proven ability to write clear, concise copy for diverse audiences.
• Strong understanding of SEO principles and keyword research tools.
• Experience developing content strategies for B2B or B2C markets.
• Proficient in CMS like WordPress and content analytics.
• Excellent editing and proofreading with meticulous attention to detail.
• Excellent communication and collaboration skills.
• Portfolio of published writing samples.

Responsibilities

• Develop and implement comprehensive content strategies aligned with marketing goals and brand voice.
• Create high-quality, engaging, and SEO-optimized content for various channels, including website pages, blog posts, social media, email campaigns, and press releases.
• Edit and proofread content to ensure accuracy, clarity, consistency, and adherence to brand guidelines.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Collaborate with marketing, design, and product teams to ensure content meets project objectives.
• Analyze content performance metrics and make data-driven recommendations for improvement.
• Manage content calendars and ensure timely delivery of all content assets.
• Develop and maintain a consistent brand voice and tone across all communications.
• Stay up-to-date with industry trends, competitor content, and emerging best practices in content marketing and SEO.
• Potentially manage freelance writers or content contributors.

Skills

Content strategy

Copywriting

SEO

Keyword research

WordPress

Analytics

Communication

Collaboration

Portfolio

Education

Bachelor's degree in English/Journalism/Marketing/Communications

Tools

WordPress CMS

Job description

About the Role

Our client, WhatJobs Direct, is looking for a highly skilled and strategic Senior Content Strategist & Copywriter to join their creative team in Rustenburg, North West . This role is integral to developing and executing compelling content strategies that resonate with target audiences and drive business objectives. The successful candidate will possess exceptional writing, editing, and storytelling abilities, coupled with a keen understanding of SEO, content marketing principles, and brand voice. You will be responsible for crafting engaging content across various platforms, including website copy, blog posts, social media updates, marketing collateral, and more. This is an exciting opportunity to shape narratives, enhance brand authority, and directly contribute to marketing success in a dynamic and collaborative environment. We are seeking a creative thinker who can translate complex information into clear, persuasive, and engaging content. Your expertise will be crucial in building brand awareness and fostering customer engagement through impactful communication.

Key Responsibilities

• Develop and implement comprehensive content strategies aligned with marketing goals and brand voice.
• Create high-quality, engaging, and SEO-optimized content for various channels, including website pages, blog posts, social media, email campaigns, and press releases.
• Edit and proofread content to ensure accuracy, clarity, consistency, and adherence to brand guidelines.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Collaborate with marketing, design, and product teams to ensure content meets project objectives.
• Analyze content performance metrics and make data-driven recommendations for improvement.
• Manage content calendars and ensure timely delivery of all content assets.
• Develop and maintain a consistent brand voice and tone across all communications.
• Stay up-to-date with industry trends, competitor content, and emerging best practices in content marketing and SEO.
• Potentially manage freelance writers or content contributors.

Requirements

• A minimum of 5 years of experience in content strategy, copywriting, or a related field.
• Proven ability to write clear, concise, and compelling copy for diverse audiences and platforms.
• Strong understanding of SEO principles and experience with keyword research tools.
• Experience in developing and executing content strategies for B2B or B2C markets.
• Excellent editing and proofreading skills with meticulous attention to detail.
• Proficiency in content management systems (CMS) like WordPress.
• Strong analytical skills to interpret content performance data.
• Excellent communication and collaboration skills.
• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• A portfolio of published writing samples demonstrating versatility and skill.

Benefits

• Competitive annual salary package.
• Opportunity to work on diverse and impactful content projects.
• A collaborative and creative office environment in Rustenburg, North West .
• Professional development and training opportunities.
• Contribution to the growth and success of a leading organization.
• Clear career progression paths.