Senior Content Marketing Strategist

Placements24; George; On-site; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

On-site role in George, Western Cape

Professional growth opportunities

Collaborative team environment

Job summary

Placements24 in George, Western Cape seeks a Senior Content Marketing Strategist to lead content initiatives from our strategic hub. You will craft a roadmap that enhances brand visibility, drives engagement, and supports lead generation across blogs, white papers, videos, and social channels.

You will collaborate with product, sales and design, manage an editorial calendar, and mentor junior creators while staying ahead of industry trends.

Qualifications

• 5+ years in content marketing or digital marketing
• Exceptional writing, editing and storytelling skills
• Strong knowledge of SEO and content optimization
• Experience with CMS and GA analytics

Responsibilities

• Develop and own the comprehensive content marketing strategy
• Oversee creation, editing and publication of content across channels
• Conduct keyword research and SEO optimization for organic traffic
• Collaborate with product, sales and design to ensure brand consistency
• Manage the editorial calendar and timely delivery of content
• Analyze content performance and make data-driven recommendations
• Stay updated on industry trends and mentor junior team members

Skills

Content strategy

Storytelling

SEO optimization

Analytics

WordPress

Project management

Education

Bachelor's degree

Tools

WordPress

Marketing automation

Job description

About the Role

Our client, a leader in innovative digital solutions, is seeking an experienced and visionary Senior Content Marketing Strategist to spearhead content initiatives from their strategic hub in George, Western Cape. This pivotal role requires a candidate with a deep understanding of content strategy, brand storytelling, and audience engagement across multiple digital platforms. You will be responsible for crafting and executing a content roadmap that not only drives brand visibility and thought leadership but also supports lead generation and customer acquisition goals. This is an exceptional opportunity to shape the narrative of a forward-thinking company and make a tangible impact on its market presence within the George region.

Key Responsibilities

• Develop and own the comprehensive content marketing strategy, aligning with business objectives and target audience needs.
• Oversee the creation, editing, and publication of high-quality, engaging content, including blog posts, white papers, case studies, infographics, videos, and social media updates.
• Conduct thorough keyword research and SEO analysis to optimize content for search engines and drive organic traffic.
• Collaborate with internal stakeholders (product, sales, design) to ensure content accuracy, relevance, and brand consistency.
• Manage the editorial calendar, ensuring timely delivery of content across all channels.
• Analyze content performance using analytics tools, identifying trends and making data-driven recommendations for strategy refinement.
• Stay abreast of industry trends, competitor content strategies, and emerging digital platforms.
• Mentor and guide junior content creators and marketing team members.

Requirements

• Minimum of 5 years of experience in content marketing, digital marketing, or a related field, with a proven track record of developing successful content strategies.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail and brand voice.
• In-depth knowledge of SEO best practices and content optimization techniques.
• Proficiency in content management systems (CMS) like WordPress and marketing automation platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Experience in B2B or B2C marketing, depending on the client's focus.
• Bachelor's degree in Marketing, Journalism, Communications, English, or a related discipline.
• Excellent project management and organizational skills.

Benefits

This role offers a competitive salary of R per annum, along with a comprehensive benefits package. Employees will enjoy opportunities for professional growth, collaborative team environment, and the chance to work on exciting projects in George, Western Cape. As this is an on-site role, you'll be immersed in our client's vibrant company culture, located in the beautiful George area, fostering strong team connections and direct collaboration.