Senior Content Marketing Manager - Brand Storytelling

Placements24; Gqeberha; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Performance-based incentives

Job summary

Placements24 in Port Elizabeth, Eastern Cape, seeks a Senior Content Marketing Manager to lead brand storytelling and content strategy across blog, site, social and video.

You will drive SEO, content creation, calendars, and collaboration with design teams to boost awareness, engagement, and lead generation in a fast-paced e-commerce environment.

The role requires 7+ years of experience and exceptional writing, with a strong emphasis on performance metrics and storytelling.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Minimum of 7 years of experience in content marketing, copywriting, or editorial roles, preferably within an e-commerce or fast-paced environment.
• Proven ability to develop and execute successful content marketing strategies.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail and storytelling.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency with content management systems (CMS) and marketing automation tools.
• Experience with social media marketing and analytics tools.
• Excellent project management skills and the ability to manage multiple deadlines.
• Creative thinking and a passion for engaging storytelling.

Responsibilities

• Develop and implement a robust content marketing strategy aligned with business objectives and target audience needs.
• Oversee the creation, editing, and publishing of high-quality, engaging content across multiple platforms, including blog, website, social media, email, and video.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and drive organic traffic.
• Collaborate with design and multimedia teams to create visually appealing and impactful content assets.
• Develop content calendars and manage content production workflows to ensure timely delivery.
• Analyze content performance metrics (e.g., traffic, engagement, conversion rates) and use data to inform future content strategy.
• Manage relationships with freelance writers, designers, and other content creators as needed.
• Stay abreast of industry trends and competitor content strategies to identify new opportunities.

Skills

Content marketing

Copywriting

SEO

CMS

Marketing automation

Social media analytics

Project management

Education

Bachelor's degree in Marketing or related field

Tools

CMS platforms

Marketing automation tools

Analytics tools

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise, is seeking a creative and strategic Senior Content Marketing Manager to lead their brand storytelling initiatives from their operational center in **Port Elizabeth, Eastern Cape**. This role is responsible for developing and executing a comprehensive content marketing strategy that engages target audiences, drives brand awareness, and supports lead generation and customer acquisition efforts. You will oversee the creation of high-quality, compelling content across various formats, including blog posts, articles, social media updates, videos, and white papers. The ideal candidate possesses exceptional writing and editing skills, a deep understanding of SEO best practices, and a proven ability to craft narratives that resonate with diverse consumer segments. This is a fantastic opportunity to shape the brand's voice and influence its market perception within the dynamic retail sector, based in **Port Elizabeth, Eastern Cape**.

Key Responsibilities

• Develop and implement a robust content marketing strategy aligned with business objectives and target audience needs.
• Oversee the creation, editing, and publishing of high-quality, engaging content across multiple platforms, including blog, website, social media, email, and video.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and drive organic traffic.
• Collaborate with design and multimedia teams to create visually appealing and impactful content assets.
• Develop content calendars and manage content production workflows to ensure timely delivery.
• Analyze content performance metrics (e.g., traffic, engagement, conversion rates) and use data to inform future content strategy.
• Manage relationships with freelance writers, designers, and other content creators as needed.
• Stay abreast of industry trends and competitor content strategies to identify new opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 7 years of experience in content marketing, copywriting, or editorial roles, preferably within an e-commerce or fast-paced environment.
• Proven ability to develop and execute successful content marketing strategies.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail and storytelling.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency with content management systems (CMS) and marketing automation tools.
• Experience with social media marketing and analytics tools.
• Excellent project management skills and the ability to manage multiple deadlines.
• Creative thinking and a passion for engaging storytelling.

Benefits

Our client offers a competitive salary and benefits package, including medical aid, retirement fund contributions, and performance-based incentives. The company is committed to employee growth, providing opportunities for professional development, training, and skill enhancement. Employees enjoy a collaborative and innovative work culture, with the chance to significantly impact the brand's digital presence. Join our team in **Port Elizabeth, Eastern Cape** and help us tell our story.