Digital Content Creator & Social Media Strategist

Placements24; Gqeberha; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical and dental benefits

Pension fund contribution

Annual leave

Career development opportunities

Job summary

Placements24 is seeking a Digital Content Creator & Social Media Strategist in Port Elizabeth to craft and distribute engaging digital content across platforms. This hybrid role emphasizes social media management, storytelling, and collaborative campaigns with the marketing team.

You will develop a content calendar, produce graphics and videos, write copy, and analyze performance to optimize future content.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in content creation, social media management, or digital marketing.
• Proven ability to create compelling visual and written content for various digital platforms.

Responsibilities

• Develop and execute a content strategy for social media and other digital channels.
• Create high-quality, engaging content including graphics, videos, blog posts, infographics, and social media updates.
• Write compelling copy for social media posts, website content, and marketing materials.
• Manage the content calendar, ensuring timely publication and consistency across platforms.
• Monitor social media trends and audience engagement, adapting strategies as needed.
• Collaborate with designers, photographers, and videographers to produce visually appealing content.
• Analyze content performance metrics and report on key insights to optimize future content creation.
• Engage with the online community by responding to comments and messages.
• Stay up-to-date with the latest digital marketing tools, platforms, and content creation techniques.
• Ensure all content adheres to brand guidelines and maintains a consistent brand voice.

Skills

Content creation

Social media management

Copywriting

Brand storytelling

CMS familiarity

Education

Bachelor's degree in Marketing/Communications

Tools

Adobe Creative Suite

Canva

Video editing software

Job description

About the Role

Our client is seeking a creative and versatile Digital Content Creator & Social Media Strategist to join their marketing team based in Port Elizabeth . This hybrid role involves conceptualizing, producing, and distributing engaging digital content across various platforms, with a strong emphasis on social media. You will be responsible for crafting compelling narratives, stunning visuals, and interactive campaigns that enhance brand visibility and engagement. The ideal candidate is a talented storyteller, proficient in content creation tools, and possesses a keen understanding of social media trends and best practices within the Eastern Cape market. You will collaborate closely with the marketing team to develop and execute a content calendar that aligns with brand objectives and resonates with our target audience. This is an excellent opportunity for a creative professional to make a significant impact and grow their career in a supportive environment. We are looking for someone who can bring fresh ideas and a passion for digital communication to our team.

Key Responsibilities

• Develop and execute a content strategy for social media and other digital channels.
• Create high-quality, engaging content including graphics, videos, blog posts, infographics, and social media updates.
• Write compelling copy for social media posts, website content, and marketing materials.
• Manage the content calendar, ensuring timely publication and consistency across platforms.
• Monitor social media trends and audience engagement, adapting strategies as needed.
• Collaborate with designers, photographers, and videographers to produce visually appealing content.
• Analyze content performance metrics and report on key insights to optimize future content creation.
• Engage with the online community by responding to comments and messages.
• Stay up-to-date with the latest digital marketing tools, platforms, and content creation techniques.
• Ensure all content adheres to brand guidelines and maintains a consistent brand voice.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in content creation, social media management, or digital marketing.
• Proven ability to create compelling visual and written content for various digital platforms.
• Proficiency with content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, and video editing software.
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) and their respective best practices.
• Excellent copywriting, editing, and communication skills.
• Experience with content management systems (CMS) is a plus.
• Familiarity with social media analytics tools.
• Creative mindset with a strong eye for detail and design.
• Ability to work effectively in a hybrid model in Port Elizabeth , balancing office and remote tasks.
• Strong organizational skills and ability to manage multiple projects.

Benefits

• Annual salary of R, based on experience and qualifications.
• Hybrid work arrangement providing flexibility.
• Opportunities for professional growth and skill development.
• Collaborative and creative work environment in Port Elizabeth .
• Contribution to impactful digital marketing campaigns.
• Comprehensive medical and dental benefits.
• Generous annual leave and holiday allowances.
• Pension fund contribution.