Senior Brand Manager - Snacks Division

Placements24; Johannesburg; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Medical aid and retirement fund

Leave allowance

Professional development

Hybrid work environment

Staff product discounts

Job summary

Placements24 is seeking a Senior Brand Manager for a leading snack brand portfolio in Johannesburg, Gauteng. You will drive strategy, growth, and brand profitability, leading cross‑functional teams to deliver on ambitious market share and ROI goals in the South African FMCG sector.

You will own annual brand plans, conduct market research, manage the brand P&L, oversee product innovation, and collaborate with sales and agencies to execute successful go‑to‑market strategies in retail channels.

Job description

About the Role Our client, a leading force in the FMCG sector, is seeking an ambitious and results-driven Senior Brand Manager to spearhead the strategy and growth of a key snack brand portfolio. This role is based in our bustling Johannesburg, Gauteng office, offering a dynamic and fast-paced working environment. The Senior Brand Manager will be responsible for developing and executing comprehensive brand strategies, driving market share, and ensuring brand profitability. This position requires a deep understanding of consumer insights, market trends, and the competitive landscape within the South African FMCG market. The ideal candidate will possess exceptional strategic thinking, creative flair, and a proven ability to lead cross‑functional teams to achieve brand objectives. This role offers significant autonomy and the opportunity to shape the future of iconic snack brands.

Key Responsibilities

• Develop and implement annual brand plans, including marketing strategies, promotional activities, and advertising campaigns.
• Conduct market research and consumer analysis to identify growth opportunities and evolving consumer needs.
• Manage the brand's P&L, including budgeting, forecasting, and optimizing marketing spend for maximum ROI.
• Oversee product innovation pipeline, from concept development to launch, ensuring alignment with brand strategy and consumer trends.
• Collaborate with sales teams to develop effective go‑to‑market strategies and ensure successful product placement and execution in retail channels.
• Work closely with advertising and media agencies to develop compelling creative and media plans.
• Monitor brand performance, market share, and competitor activities, providing regular reports and insights to senior management.
• Ensure brand consistency across all consumer touchpoints and communications.
• Manage relationships with external stakeholders, including suppliers and agency partners.
• Mentor and develop junior brand team members.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• An MBA or Postgraduate Marketing qualification is a strong advantage.
• A minimum of 5-7 years of progressive experience in brand management within the FMCG industry, specifically with food or beverage categories.
• Proven track record of developing and executing successful brand strategies that have driven market share growth.
• Strong understanding of consumer behavior, market dynamics, and the South African FMCG landscape.
• Experience with new product development and commercialization processes.
• Excellent analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Strong financial acumen and experience managing budgets and P&Ls.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools and MS Office Suite.
• Ability to thrive in a fast‑paced, results‑oriented environment and manage multiple projects simultaneously.

Benefits

• Competitive annual salary and performance‑based bonus structure.
• Comprehensive medical aid and retirement fund contributions.
• Generous leave allowance.
• Opportunities for professional development, training, and career advancement within a leading FMCG organization.
• A stimulating and collaborative hybrid work environment based in Johannesburg.
• Staff discounts on company products.