Brand Manager - FMCG Innovations

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Pension fund

Performance bonuses

Career advancement

Job summary

Placements24 is seeking a Brand Manager for a high-impact FMCG role in Cape Town. The position blends office collaboration with flexible remote engagement to drive market-led product initiatives.

You will own end-to-end brand strategy, conduct market research, and lead product launches while ensuring brand consistency and ROI across channels.

Qualifications

• Bachelor's degree in Marketing or related field.
• MBA or postgraduate qualification is a plus.
• Minimum of 5 years in brand management within FMCG.

Responsibilities

• Develop and implement brand strategies, including positioning, messaging, and marketing plans for products.
• Perform market research and competitive analysis to identify opportunities.
• Manage product lifecycle from concept to launch and post-launch review.
• Collaborate with R&D, sales, marketing, and operations for product development.
• Lead integrated marketing campaigns across digital, ATL and BTL channels.
• Oversee brand budget and ROI to maximize impact.

Skills

Brand management

Marketing strategy

Market research

Analytical thinking

Communication

Team collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

MBA

Tools

Google Analytics

CRM software

Digital marketing tools

Job description

About the Role

Our client, a dynamic and innovative company within the FMCG sector, is seeking a creative and strategic Brand Manager to spearhead their new product initiatives. This hybrid role, based in the vibrant city of Cape Town, Western Cape , offers a compelling mix of collaborative office-based work and flexible remote engagement. You will be responsible for the end-to-end management of brand strategy for innovative product lines, from market research and concept development to product launch and ongoing brand stewardship. Your role will be crucial in driving brand growth, enhancing market presence, and ensuring our client's products resonate with target consumers. This is an exciting opportunity to shape the future of leading FMCG brands in South Africa and contribute to a company culture that values creativity and market impact.

Key Responsibilities

• Develop and execute comprehensive brand strategies, including positioning, messaging, and marketing plans for new and existing products.
• Conduct market research and competitive analysis to identify consumer needs, market opportunities, and emerging trends.
• Manage the product lifecycle, from concept generation and development through to launch and post-launch evaluation.
• Collaborate with cross-functional teams, including R&D, sales, marketing, and operations, to ensure successful product development and commercialization.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
• Manage the brand budget, ensuring effective allocation of resources and maximum ROI.
• Monitor brand performance, analyze sales data, and track key performance indicators to inform strategic decisions.
• Build strong relationships with internal stakeholders and external agencies.
• Ensure brand consistency and compliance with all relevant regulations and company guidelines.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or postgraduate qualification is a plus.
• A minimum of 5 years of experience in brand management, ideally within the FMCG industry.
• Proven track record of successfully launching new products and managing brands to achieve growth objectives.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Creative and innovative mindset with a passion for developing compelling brand narratives.
• Outstanding communication, presentation, and interpersonal skills.
• Experience working in a hybrid environment, with the ability to collaborate effectively both in-office in Cape Town, Western Cape , and remotely.
• Proficiency in marketing analytics and digital marketing tools.

Benefits

• Our client offers a competitive salary, comprehensive medical aid, pension fund, performance bonuses, and significant opportunities for career advancement within the fast-paced FMCG sector. You will join an innovative and supportive team in Cape Town , contributing to the development of exciting new products.