Brand Manager - FMCG

Placements24; Mossel Bay; On-site; ZAR 900,000 - 1,150,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Travel opportunities

Generous leave

Product discounts

Job summary

Placements24 seeks a creative and strategic Brand Manager to lead development and execution of brand strategies within the FMCG sector in Mossel Bay.

You will guide market research, product positioning, and multi-channel campaigns, manage budgets, and collaborate with sales, development, and agencies to drive growth.

A strong analytical mindset and excellent communication are essential to translate insights into actionable brand initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA is a plus.
• Minimum of 5 years in brand management, preferably FMCG.
• Proven track record of successful brand campaigns and market growth.
• Strong analytical and strategic thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to lead projects and manage multiple stakeholders.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance market position and consumer appeal.
• Conduct market research and analyze consumer insights to identify opportunities and trends.
• Oversee the creation and execution of marketing campaigns across various channels (advertising, digital, in-store).
• Manage brand budgets, ensuring effective allocation of resources to maximize ROI.
• Collaborate with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency.
• Monitor brand performance, analyze results, and provide recommendations for future strategies.

Skills

Brand management

Market research

Campaign development

Budget management

Cross-functional collaboration

Analytical thinking

Communication skills

Leadership & stakeholder management

Education

Bachelor's degree in Marketing or Business Administration

MBA (plus)

Job description

About the Role

Our client is seeking a creative and strategic Brand Manager to lead the development and execution of brand strategies within the FMCG sector in Mossel Bay . This role is pivotal in shaping brand perception, driving consumer engagement, and achieving market growth for our client's products. You will be responsible for all aspects of brand management, from market research and product positioning to campaign development and performance analysis. The ideal candidate is passionate about consumer goods, possesses a deep understanding of marketing principles, and excels at translating market insights into actionable brand initiatives.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance market position and consumer appeal.
• Conduct market research and analyze consumer insights to identify opportunities and trends.
• Oversee the creation and execution of marketing campaigns across various channels (advertising, digital, in-store).
• Manage brand budgets, ensuring effective allocation of resources to maximize ROI.
• Collaborate with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency.
• Monitor brand performance, analyze results, and provide recommendations for future strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
• Proven track record of successful brand campaigns and market growth.
• Strong analytical and strategic thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to lead projects and manage multiple stakeholders.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive medical aid and retirement fund benefits.
• Opportunities for international travel and exposure to global markets.
• Generous leave allowance and company product discounts.
• A dynamic and innovative work environment in the beautiful coastal city of Mossel Bay .