Senior Brand Manager - FMCG

Placements24; Gqeberha; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Performance bonuses

Health benefits

Career development

Employee discount

Provident fund

Dynamic work environment

Job summary

Placements24 in Port Elizabeth is seeking a Senior Brand Manager to lead the development and execution of brand strategies across a portfolio of FMCG products. You will translate market insights into actionable plans that grow market share and consumer engagement, while shaping the future direction of the brands.

You will manage budgets and P&L, oversee marketing campaigns, collaborate with sales and product teams, and mentor a cross-functional team.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Master's degree is advantageous.
• 5–7 years of progressive brand management experience in FMCG.
• Proven track record of launching campaigns and new products.
• Strong analytical and leadership skills.

Responsibilities

• Develop and implement strategic brand plans aligned with business goals.
• Conduct market research and consumer analysis to identify growth opportunities.
• Manage the brand's P&L and budget.
• Oversee integrated campaigns across channels.
• Collaborate with sales, product development and agencies.
• Monitor KPIs and competitive activity; report findings.
• Drive innovation through new product development and extensions.
• Build relationships with external partners and stakeholders.

Skills

Brand management

Market research

P&L management

Campaign planning

Leadership

Data analysis

Communication

Education

Bachelor's degree in Marketing/Business

Master's degree advantageous

Tools

Market research tools

Job description

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Senior Brand Manager to join their vibrant team in Port Elizabeth, Eastern Cape. This pivotal role will involve developing and executing comprehensive brand strategies to drive growth, enhance market share, and ensure strong consumer engagement for a portfolio of key products. You will be instrumental in shaping the future of our client's brands by leveraging market insights, consumer trends, and competitive analysis. This position offers a fantastic opportunity to make a significant impact within a progressive organization that values innovation and strategic thinking. The ideal candidate will possess a deep understanding of the FMCG landscape and a proven track record of successful brand management.

Key Responsibilities

• Develop and implement strategic brand plans aligned with overall business objectives.
• Conduct in-depth market research and consumer analysis to identify growth opportunities and potential threats.
• Manage the brand's P&L, ensuring profitable growth and optimal resource allocation.
• Oversee the development and execution of integrated marketing campaigns across various channels.
• Collaborate with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency and effective execution.
• Monitor brand performance, key performance indicators (KPIs), and competitor activities, providing regular reports and recommendations.
• Drive innovation through new product development and line extensions within the brand portfolio.
• Build and maintain strong relationships with external partners and stakeholders.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is advantageous.
• Minimum of 5-7 years of progressive experience in brand management within the FMCG industry.
• Demonstrable success in developing and launching successful marketing campaigns and new products.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in market research methodologies and tools.
• Experience managing budgets and P&Ls.
• A passion for consumer brands and a deep understanding of consumer behavior.
• Must be based in or willing to relocate to the Port Elizabeth, Eastern Cape area.

Benefits

• Competitive salary package commensurate with experience.
• Performance-based bonuses and incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and career advancement.
• A dynamic and supportive work environment.
• Employee discount on company products.
• Contribution towards provident fund.