Senior Brand Manager - FMCG

Placements24; George; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Medical aid and retirement fund

Professional development opportunities

Career progression in a growth-focused

Job summary

Placements24 is hiring a Senior Brand Manager in George, Western Cape. The role leads brand growth, market penetration and cross-functional collaboration to deliver strategic campaigns that resonate with local consumers.

You will shape brand directions, manage budgets, and drive ROI while mentoring the marketing team in a fast-paced FMCG environment.

Qualifications

• Bachelor's degree in Marketing, Business Admin or related field; Master's advantageous.
• 7-10 years of progressive brand management experience in FMCG.
• Proven track record of profitable brand strategies and campaigns.
• Strong analytical and financial forecasting skills.
• Excellent communication, presentation and stakeholder management.

Responsibilities

• Develop and implement comprehensive brand strategies and marketing plans to grow market share, sales, and profitability for key FMCG brands.
• Conduct market analysis, consumer research, and competitive benchmarking for George, Western Cape region.
• Manage brand budget and optimize resource allocation across activities.
• Collaborate with sales, product development, and supply chain to align marketing with business goals.
• Lead integrated marketing campaigns across digital, ATL and BTL channels.
• Monitor brand performance, KPIs and ROI; provide actionable insights.
• Mentor junior marketing staff and build high-performance teams.
• Liaise with external agencies, suppliers and stakeholders to ensure timely campaign delivery.
• Ensure compliance with regulatory requirements and ethical marketing standards.
• Drive innovation and product development within the brand portfolio.

Skills

Brand management

Leadership

Analytics

Communication

Microsoft Excel

PowerPoint

Education

Bachelor's in Marketing/Business

Master's preferred

Tools

Marketing analytics tools

Excel & PowerPoint

Job description

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking to appoint a highly motivated and results-oriented Senior Brand Manager to join their dynamic marketing team. This pivotal role will be based in the scenic city of George, Western Cape , and will involve strategic leadership in driving brand growth and market penetration within the region. The ideal candidate will possess a deep understanding of the FMCG landscape, exceptional analytical skills, and a proven track record of successful brand campaigns. You will be instrumental in shaping the future direction of key brands, ensuring they resonate with target audiences and maintain a competitive edge. This is a fantastic opportunity for a seasoned marketing professional looking to make a significant impact in a thriving industry, contributing to the expansion of a well-respected organization. The successful candidate will work closely with cross-functional teams to develop and execute comprehensive brand strategies that align with overall business objectives and market demands, fostering a culture of innovation and brand excellence. The role offers a significant scope for professional development and career progression within a supportive and growth-oriented environment.

Key Responsibilities

• Develop and implement comprehensive brand strategies and marketing plans to achieve brand objectives, including market share growth, sales volume, and profitability targets for key FMCG brands.
• Conduct in-depth market analysis, consumer research, and competitive benchmarking to identify trends, opportunities, and potential threats within the George, Western Cape market.
• Manage the brand's budget effectively, ensuring optimal allocation of resources across all marketing activities and campaigns.
• Collaborate with sales, product development, and supply chain teams to ensure seamless execution of marketing initiatives and alignment with business goals.
• Oversee the creation and execution of integrated marketing communications campaigns across various channels, including digital, ATL, and BTL activities.
• Monitor and report on brand performance, key performance indicators (KPIs), and return on investment (ROI) of marketing initiatives, providing actionable insights and recommendations.
• Lead and mentor junior marketing team members, fostering a high-performance culture and driving professional development.
• Build and maintain strong relationships with external agencies, suppliers, and stakeholders to ensure successful campaign delivery.
• Ensure all brand activities comply with regulatory requirements and ethical marketing standards.
• Drive innovation and product development pipeline within the brand portfolio.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is advantageous.
• Minimum of 7-10 years of progressive experience in brand management within the FMCG industry.
• Demonstrated success in developing and executing profitable brand strategies and marketing campaigns.
• Strong analytical and quantitative skills, with proficiency in market data analysis and financial forecasting.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with stakeholders at all levels.
• Proven leadership and team management capabilities.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, and experience with relevant marketing analytics tools.
• A deep understanding of the South African FMCG market, with a specific appreciation for consumer behavior in regions like George, Western Cape .
• Ability to work independently and as part of a team in a fast-paced environment.
• Creativity and a passion for developing innovative marketing solutions.

Benefits

• Our client offers a highly competitive remuneration package, including a generous base salary, performance-based bonuses, and comprehensive medical aid and retirement fund contributions.
• Employees will benefit from opportunities for continuous professional development, including training programs and attendance at industry conferences.
• There is significant potential for career advancement within the organization, with opportunities to take on broader responsibilities.
• The company fosters a collaborative and supportive work environment, promoting work-life balance.
• Additional perks may include staff discounts on company products and access to wellness programs, contributing to a positive and rewarding employee experience in George, Western Cape .