Brand Marketing Specialist - Fmcg

Placements24; Gqeberha; Hybrid; ZAR 300.000 - 420.000; Vollzeit

Benefits dieser Stelle

Bonuses

Medical aid

Provident fund

Training opportunities

Hybrid work model

Zusammenfassung

Placements24 is seeking a Brand Marketing Specialist in Port Elizabeth to drive brand visibility and consumer engagement. You will translate objectives into actionable campaigns, collaborating with the Brand Manager to ensure cohesive messaging across channels.

The role emphasizes creativity, analytics, and a hands-on approach to campaign planning, budget management, and cross-functional teamwork in a hybrid environment.

Qualifikationen

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–4 years of brand marketing experience in FMCG.
• Familiar with digital marketing tools and social platforms.
• Strong communication and teamwork skills.
• Ability to manage multiple projects simultaneously.

Aufgaben

• Assist in the development and execution of marketing plans and campaigns for assigned brands.
• Conduct market research and analyze consumer data to provide insights for brand strategies and campaign development.
• Support the management of social media channels, content creation, and digital marketing initiatives.
• Collaborate with external agencies (creative, media, PR) to ensure timely and effective campaign execution.
• Monitor campaign performance, track key metrics, and provide reports on ROI and effectiveness.
• Help manage the brand's marketing budget and ensure all activities remain within allocated financial parameters.

Kenntnisse

Brand marketing

Digital marketing

Market research

Communication

Ausbildung

Bachelor's degree in Marketing/Communications

Jobbeschreibung

About the Role

Our client, a dynamic force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a creative and analytical Brand Marketing Specialist to join their team in Port Elizabeth. This role is integral to enhancing brand visibility, developing engaging marketing campaigns, and driving consumer engagement for our popular product lines. You will work closely with the Brand Manager to translate marketing objectives into actionable plans, contributing to the overall brand strategy and ensuring consistent brand messaging across all platforms. This is an excellent opportunity to grow your marketing career within a supportive team environment in Port Elizabeth.

Key Responsibilities

• Assist in the development and execution of marketing plans and campaigns for assigned brands.
• Conduct market research and analyze consumer data to provide insights for brand strategies and campaign development.
• Support the management of social media channels, content creation, and digital marketing initiatives.
• Collaborate with external agencies (creative, media, PR) to ensure timely and effective campaign execution.
• Monitor campaign performance, track key metrics, and provide reports on ROI and effectiveness.
• Help manage the brand's marketing budget and ensure all activities remain within allocated financial parameters.

Requirements

• A Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in brand marketing or a similar role, preferably within the FMCG industry.
• Familiarity with digital marketing tools and social media platforms.
• Strong understanding of marketing principles and consumer behavior.
• Excellent written and verbal communication skills, with attention to detail.
• Ability to work collaboratively in a team and manage multiple projects simultaneously.

Benefits

• Competitive salary and performance-related bonuses.
• Medical aid and provident fund contributions.
• Opportunities for training and development in marketing strategies.
• A hybrid work model that balances office collaboration with personal flexibility.
• Be part of an innovative marketing team driving growth for well-loved FMCG brands in Port Elizabeth.