Senior Brand Manager - FMCG Sector

Placements24; Midrand; Híbrido; ZAR 900 000 - 1 200 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary

Performance-based bonuses

Health insurance

Professional development

Generous annual leave

Hybrid work model

Exposure to leading brands

Resumo da oferta

Placements24 in Midrand, Gauteng is seeking a Senior Brand Manager to shape and elevate FMCG brands. You will develop and execute brand strategies, drive market share, and engage consumers through data-driven campaigns.

The role blends strategic thinking with hands-on execution, offering growth within a reputable organization and opportunities to lead cross-functional teams and sponsor partnerships.

Qualificações

• 5–7 years in brand management in FMCG.
• Proven track record of launching and managing brands.
• Strong analytical and strategic planning skills.
• Excellent communication, presentation, and interpersonal skills.
• Experience in Gauteng region is a plus.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsabilidades

• Develop and implement brand strategies to drive growth and profitability.
• Conduct market research and analyse consumer trends.
• Manage brand budgets and ROI.
• Collaborate with marketing, sales, and product development.
• Oversee creation of marketing campaigns and materials.
• Monitor brand performance, market share, and competitor activities.
• Manage agency relationships and ensure effective execution of marketing plans.
• Identify and leverage new product development opportunities.
• Drive brand awareness and equity through partnerships and sponsorships.

Conhecimentos

Brand management

Leadership

Market analysis

Strategic planning

Communication

Cross-functional

Campaign development

Customer insights

Formação académica

Bachelor's in Marketing

Bachelor's in Business Administration

Master's degree preferred

Ferramentas

Data analysis tools

Market research methodologies

Descrição da oferta de emprego

About the Role

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a dynamic and experienced Senior Brand Manager to join their vibrant team in Midrand, Gauteng . This is an exciting opportunity to shape and elevate brands within a highly competitive market. You will be instrumental in developing and executing comprehensive brand strategies, driving market share, and fostering consumer engagement. The ideal candidate will possess a deep understanding of consumer insights, market trends, and the FMCG landscape. This role offers a blend of strategic thinking and hands‑on execution, with opportunities for professional growth within a reputable organisation.

Key Responsibilities

• Develop and implement innovative brand strategies to drive growth and profitability.
• Conduct market research and analyse consumer trends to identify new opportunities.
• Manage brand budgets and allocate resources effectively to maximise ROI.
• Collaborate with cross-functional teams, including marketing, sales, and product development.
• Oversee the creation of compelling marketing campaigns and communication materials.
• Monitor brand performance, market share, and competitor activities, reporting on key metrics.
• Manage agency relationships and ensure effective execution of marketing plans.
• Identify and leverage new product development opportunities aligned with brand strategy.
• Drive brand awareness and equity through strategic partnerships and sponsorships.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is advantageous.
• Minimum of 5-7 years of experience in brand management, preferably within the FMCG sector.
• Proven track record of successfully launching and managing brands.
• Strong analytical and strategic planning skills.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to lead cross-functional teams and manage projects.
• Proficiency in market research methodologies and data analysis tools.
• A passion for the FMCG industry and a deep understanding of consumer behaviour.
• Experience in the Gauteng region is a plus.

Benefits

• Competitive annual salary package.
• Performance-based bonuses.
• Comprehensive health insurance coverage.
• Opportunities for professional development and training.
• Generous annual leave allowance.
• Hybrid work model offering flexibility.
• Exposure to leading brands and innovative marketing strategies.