Senior Brand Manager - Fast-Moving Consumer Goods

Placements24; Johannesburg; Híbrido; ZAR 1.200.000 - 2.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Performance-based bonus

Medical aid

Retirement fund

Descripción de la vacante

Placements24 is seeking a Senior Brand Manager for a leading FMCG client in Johannesburg, Gauteng. This role focuses on driving brand growth, market share, and profitability across a portfolio of iconic brands.

You will shape brand strategy, oversee P&L, and collaborate with sales, R&D, and supply chain to ensure successful launches and consistent messaging in a dynamic SA market.

Formación

• Bachelor's degree in Marketing or Business Administration, MBA preferred.
• 7+ years in brand management within FMCG with SA market exposure.
• Proven track record in developing and executing brand strategies.

Responsabilidades

• Develop and implement brand strategies aligned with business objectives.
• Lead market research, consumer insights, and growth opportunities.
• Manage brand P&L, targets, and budget allocations.
• Oversee integrated marketing plans across channels.
• Collaborate with sales, R&D, and supply chain for launches.
• Mentor junior brand team members and drive performance.
• Monitor KPIs and report to senior management.
• Ensure brand consistency and messaging across touchpoints.

Conocimientos

Brand strategy

Leadership

Market research

P&L management

Stakeholder management

Educación

Bachelor's in Marketing or Business

MBA advantageous

Herramientas

Marketing software

Analytical tools

Descripción del empleo

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and strategic Senior Brand Manager to join their dynamic team in Johannesburg, Gauteng . This pivotal role is responsible for driving brand growth, market share, and profitability for a portfolio of iconic consumer brands. The ideal candidate will possess a deep understanding of the South African FMCG landscape, exceptional leadership qualities, and a proven track record in brand strategy development and execution. You will be instrumental in shaping the future of our brands, ensuring they resonate with consumers and maintain a competitive edge. This is an exciting opportunity to make a significant impact within a well-established and reputable organisation.

Key Responsibilities

Develop and implement comprehensive brand strategies that align with overall business objectives and market opportunities. Conduct in-depth market research and consumer insights analysis to identify trends, competitive threats, and new growth avenues. Manage the brand's P&L, setting and achieving financial targets through effective resource allocation and campaign management. Oversee the development and execution of integrated marketing plans, including advertising, promotions, digital marketing, and public relations. Collaborate closely with sales, R&D, and supply chain teams to ensure seamless product launches, effective distribution, and consistent brand messaging across all touchpoints. Build and maintain strong relationships with external agencies and partners, ensuring optimal delivery of marketing initiatives. Mentor and lead junior brand team members, fostering a culture of high performance and continuous improvement. Monitor brand performance, analyze key metrics, and provide regular reports and recommendations to senior management. Ensure brand consistency and adherence to brand guidelines across all marketing communications and product presentations.

Requirements

A Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is advantageous. Minimum of 7 years of progressive experience in brand management within the FMCG industry , with a strong understanding of the Johannesburg market. Demonstrable success in developing and executing winning brand strategies that have driven significant market share growth. Proficiency in market research methodologies, data analysis, and financial forecasting. Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels. Strong leadership and team management capabilities. Creative thinking and problem-solving abilities. Proficiency in relevant marketing software and analytical tools. A passion for consumer brands and a keen eye for market trends.

Benefits

Our client offers a highly competitive remuneration package, including a substantial performance-based bonus structure. Employees benefit from comprehensive medical aid and retirement fund contributions. Opportunities for professional development and continuous learning are actively encouraged, with access to internal and external training programs. A dynamic and supportive work environment awaits, with a commitment to work-life balance. Furthermore, employees will have the chance to work with renowned brands and contribute to their continued success in the vibrant Gauteng market.