Senior Brand Manager

Placements24; Gauteng; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Salary + bonuses

Brand portfolio exposure

Medical aid & retirement planning

Generous leave & professional growth

Hybrid work model

Job summary

Placements24 in Midrand, Gauteng, seeks a Senior Brand Manager to lead branding strategies in the FMCG sector. You will drive market share, consumer engagement and cross-functional collaboration to shape iconic brands.

The role covers annual brand planning, market research, product lifecycle management, and marketing communications, with a hybrid work setup. This position offers growth opportunities and exposure to top consumer brands.

Qualifications

• Minimum of 5 years in brand management within FMCG.
• Proven track record with brand campaigns and product innovations.
• Strong grasp of marketing principles, consumer behavior, and market dynamics.
• Excellent analytical, strategic thinking and problem-solving skills.
• Experience managing marketing budgets effectively.

Responsibilities

• Develop and implement annual brand plans with objectives, strategies and tactics.
• Conduct market research and consumer analysis to identify trends and opportunities.
• Manage brand advertising, promotions and digital marketing in line with strategy.
• Oversee product innovation, packaging development and lifecycle management.
• Collaborate with sales, supply chain and finance for launches and market support.
• Monitor brand performance metrics and provide insights to senior management.

Skills

Brand management

Market research

Advertising & digital marketing

Product lifecycle management

Budget management

Cross-functional collaboration

Data analysis

Tools

Data analysis tools

Job description

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Senior Brand Manager to join their vibrant team in Midrand . This pivotal role involves developing and executing comprehensive brand strategies that drive market share and consumer engagement. You will be instrumental in shaping the future of our client's iconic brands, working collaboratively with cross-functional teams to ensure cohesive and impactful market presence. This is an exciting opportunity for a strategic thinker with a passion for consumer insights and brand building within the fast-paced FMCG landscape.

Key Responsibilities

• Develop and implement annual brand plans, including marketing objectives, strategies, and tactical execution for assigned brands.


• Conduct market research and consumer analysis to identify key trends, opportunities, and competitive threats.


• Manage the brand's advertising, promotion, and digital marketing initiatives, ensuring alignment with overall brand strategy.


• Oversee product innovation, packaging development, and lifecycle management to maintain brand relevance and competitiveness.


• Collaborate with sales teams, supply chain, and finance to ensure successful product launches and ongoing market support.


• Monitor brand performance metrics and provide regular reports and actionable insights to senior management.

Requirements

• Minimum of 5 years of progressive experience in brand management, preferably within the FMCG industry .


• Proven track record of developing and launching successful brand campaigns and product innovations.


• Strong understanding of marketing principles, consumer behavior, and market dynamics.


• Excellent analytical, strategic thinking, and problem-solving skills.


• Proficiency in data analysis tools and experience managing marketing budgets effectively.

Benefits

• Competitive annual salary and performance-based bonuses.


• Opportunity to work with well-established and dynamic brands.


• Comprehensive medical aid and retirement fund contributions.


• Generous annual leave and professional development opportunities.


• Hybrid work model offering a balance between office and remote work in Midrand .