Brand Manager

Placements24; Pretoria; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Fully remote work arrangement

Health, dental and vision insurance

Generous paid time off

Career advancement opportunities

Job summary

Placements24 in Pretoria is seeking a strategic Brand Manager to lead brand development and marketing initiatives across their portfolio. You will define brand positioning, craft compelling narratives and ensure consistent messaging across all touchpoints.

Lead market research, competitor analysis and advertising efforts, while collaborating with product, sales and digital teams to drive cohesive brand initiatives in a dynamic South African market.

Qualifications

• 5+ years of progressive experience in brand management or marketing.
• Proven track record of developing and executing brand strategies.
• Strong understanding of market research, consumer behavior and competitive analysis.
• Excellent leadership, communication and presentation skills.
• Experience in a fast-paced Pretoria market environment.

Responsibilities

• Develop and implement brand strategies to enhance equity and presence.
• Lead marketing campaigns across channels aligned with brand guidelines.
• Conduct market research and competitor analysis to identify opportunities.
• Manage brand advertising, promotions and public relations activities.
• Ensure consistent messaging and visual identity across materials.
• Collaborate with product, sales and digital teams to drive cohesion.

Skills

Brand management

Marketing strategy

Leadership

Communication

Presentations

Education

Bachelor's degree in Marketing or related field

MBA (nice to have)

Job description

About the Role

Our client is looking for a strategic and visionary Brand Manager to lead brand development and marketing initiatives for their portfolio in Pretoria . This role involves defining brand positioning, crafting compelling brand narratives, and ensuring consistent brand messaging across all touchpoints. You will be responsible for overseeing marketing campaigns, market research, and competitor analysis to drive brand growth and market share. This is an exceptional opportunity for an experienced brand professional to shape the future of the brand in the dynamic South African market, working within a forward-thinking company that values innovation and strategic execution from its Pretoria base.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand equity and market presence.


• Oversee the creation and execution of marketing campaigns across various channels, ensuring alignment with brand guidelines.


• Conduct market research and competitor analysis to identify opportunities and threats.


• Manage the brand's advertising, promotion, and public relations activities.


• Ensure consistent brand messaging and visual identity across all marketing materials and communications.


• Collaborate with product development, sales, and digital marketing teams to drive cohesive brand initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.


• 5+ years of progressive experience in brand management or marketing.


• Proven track record of developing and executing successful brand strategies.


• Strong understanding of market research, consumer behavior, and competitive analysis.


• Excellent leadership, communication, and presentation skills.


• Experience working in a fast-paced environment, with a strategic outlook for the Pretoria market.

Benefits

• Competitive salary and performance bonuses.


• Fully remote work arrangement, offering flexibility and autonomy.


• Comprehensive health, dental, and vision insurance.


• Generous paid time off and holidays.


• Opportunities for career advancement and professional development.