Brand Manager - FMCG

Placements24; Centurion; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Health and wellness benefits

Generous leave and retirement plan

Professional development opportunities

Dynamic, innovative work environment

Job summary

Placements24 in Centurion is seeking an innovative Brand Manager to oversee a diverse FMCG portfolio, developing strategies and leading cross-functional teams across marketing, sales and product development.

The role focuses on brand P&L, marketing plans, packaging, pricing, and market research to drive growth. A minimum of 5 years in FMCG brand management is required; MBA is preferred for leadership potential.

Qualifications

• Bachelor's degree in Marketing or related field; MBA preferred.
• 5+ years of brand management experience in FMCG.
• Strong analytical and data interpretation skills.

Responsibilities

• Develop and implement comprehensive brand strategies and marketing plans to achieve business objectives.
• Manage the overall brand P&L, including budgeting, forecasting, and performance analysis.
• Conduct market research, consumer insights, and competitive analysis to identify growth opportunities.
• Oversee product development, packaging, and pricing strategies for assigned brands.
• Collaborate with sales, advertising agencies, and R&D teams to ensure cohesive brand execution.
• Monitor brand performance metrics and adjust strategies as needed to maintain market leadership.

Skills

Brand strategy

P&L management

Market research

Cross-functional leadership

Communication skills

Education

Bachelor's degree in Marketing or related field

MBA preferred

Job description

About the Role

Our client is seeking an innovative and strategic Brand Manager to oversee their diverse portfolio of FMCG products. This role, based in Centurion, Gauteng , is critical for developing and executing brand strategies that resonate with consumers and drive market growth. You will be responsible for managing brand P&L, developing marketing plans, and ensuring consistent brand messaging across all touchpoints. This is an excellent opportunity to lead brand initiatives within a fast-paced consumer goods environment, working collaboratively with cross-functional teams to build and enhance beloved brands.

Key Responsibilities

• Develop and implement comprehensive brand strategies and marketing plans to achieve business objectives.
• Manage the overall brand P&L, including budgeting, forecasting, and performance analysis.
• Conduct market research, consumer insights, and competitive analysis to identify growth opportunities.
• Oversee product development, packaging, and pricing strategies for assigned brands.
• Collaborate with sales, advertising agencies, and R&D teams to ensure cohesive brand execution.
• Monitor brand performance metrics and adjust strategies as needed to maintain market leadership.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of brand management experience, specifically within the FMCG sector .
• Proven ability to develop successful brand strategies and marketing campaigns.
• Strong analytical skills with experience in market research and data interpretation.
• Excellent communication, presentation, and project management skills.
• Demonstrated success in managing cross-functional teams and external partners.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Generous leave allowance and retirement savings plan.
• Opportunities for continuous learning and professional development.
• Dynamic work environment with a focus on innovation and brand building.