Search Engine Optimization (SEO) Specialist - Organic Growth

Placements24; Richards Bay; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Retirement contributions

Richards Bay location

Professional development

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, is seeking a highly analytical SEO Specialist to drive organic growth for an e-commerce client. You will optimize on-page, off-page, and technical SEO, conduct keyword research, and monitor performance to boost rankings and traffic.

The role is full-time and on-site in Richards Bay, offering opportunities for learning and career progression within a collaborative team.

Qualifications

• Bachelor's degree preferred in Marketing, CS, or related field.
• Proven experience improving organic search rankings and traffic.
• Strong knowledge of on-page, off-page, and technical SEO.
• Experience with analytics platforms and CMS like WordPress.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve rankings and traffic.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis.
• Perform on-page optimization: content refinement, meta tags, and internal linking.
• Execute off-page SEO: link building, brand mentions, and digital PR.
• Conduct technical SEO audits: site speed, mobile-friendliness, crawlability, and indexability.
• Monitor performance using SEO tools and provide actionable insights.
• Stay updated on SEO trends and algorithm updates.
• Collaborate with content, developers, and marketing teams to embed SEO best practices.
• Analyze user behavior and conversion data to improve UX and conversions.
• Manage and optimize local SEO efforts where applicable.

Skills

SEO strategy

Keyword research

Data analysis

Content optimization

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

WordPress

Job description

About the Role

Our client, a prominent player in the e-commerce sector, is seeking a highly analytical and results-oriented Search Engine Optimization (SEO) Specialist to drive significant organic growth for their online presence. This role is paramount in enhancing website visibility, improving search engine rankings, and attracting qualified traffic through strategic SEO implementation. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and technical SEO. This is a full-time, on-site position based in the coastal city of Richards Bay, KwaZulu-Natal , offering a dynamic work environment where your expertise directly impacts business success. Our client is committed to fostering a culture of continuous learning and providing opportunities for career advancement within a supportive team setting.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and increase website traffic.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify opportunities for organic growth.
• Perform on-page optimization, including content refinement, meta tag optimization, and internal linking strategies.
• Execute off-page SEO strategies, focusing on link building, brand mentions, and digital PR.
• Conduct technical SEO audits, identifying and resolving issues related to site speed, mobile-friendliness, crawlability, and indexability.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) and provide regular reports with actionable insights.
• Stay abreast of the latest SEO trends, algorithm updates, and best practices to ensure strategies remain effective.
• Collaborate with content creators, web developers, and marketing teams to integrate SEO best practices into all digital initiatives.
• Analyze user behavior and conversion data to identify opportunities for improving website user experience and conversion rates.
• Manage and optimize local SEO efforts where applicable to enhance local search visibility.

Requirements

• Proven experience as an SEO Specialist or similar role, with a demonstrable track record of improving organic search rankings and traffic.
• In-depth knowledge of SEO principles, tools, and best practices, including keyword research, on-page, off-page, and technical SEO.
• Proficiency with SEO platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable recommendations.
• Excellent understanding of website architecture, HTML, CSS, and JavaScript in relation to SEO.
• Experience with content management systems (CMS) like WordPress.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• A Bachelor's degree in Marketing, Computer Science, or a related field is preferred.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid and retirement contributions.
• Employees benefit from a dynamic and collaborative work environment in the scenic location of Richards Bay, KwaZulu-Natal .
• Opportunities for professional development, including advanced SEO training and certifications, are provided.
• The company fosters a strong sense of team spirit and offers a stable career path within a growing organization.
• This is a full-time, on-site role, emphasizing hands-on contribution and team synergy.