SEO Strategist

Placements24; Richards Bay; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Medical aid

Retirement fund

Professional development

Hybrid work

Collaborative culture

Job summary

Placements24 in Richards Bay is seeking a strategic SEO Strategist to join its marketing team in a hybrid role. You will develop and implement advanced SEO strategies to improve organic rankings and drive qualified traffic across client websites.

You will collaborate with content, development, and marketing teams, perform keyword research, audits, and reporting, and stay ahead of algorithm changes to maintain a competitive edge.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong analytical skills with the ability to interpret data into actionable SEO strategies.
• Excellent understanding of technical SEO, on-page optimization, and content strategy.

Responsibilities

• Conduct in-depth keyword research and competitive analysis to identify opportunities for organic growth.
• Develop and execute comprehensive on-page and off-page SEO strategies, including technical SEO audits and link-building initiatives.
• Monitor search engine rankings, website traffic, and other SEO metrics, providing regular performance reports and actionable insights.
• Collaborate with content creators to develop SEO-optimized content that meets search intent and engages target audiences.
• Work closely with the web development team to implement technical SEO recommendations and ensure website crawlability and indexability.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to maintain a competitive edge.

Skills

SEO Strategy

Keyword research

Analytics tools

Content optimization

Cross-functional collab

Education

Marketing degree

Computer Science degree

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a strategic and analytical SEO Strategist to join their growing marketing team in Richards Bay . In this hybrid role, you will be responsible for developing and implementing cutting-edge search engine optimization strategies to improve organic search rankings and drive qualified traffic to our client's websites. You will work closely with content, development, and marketing teams to ensure SEO best practices are integrated across all digital initiatives. This is a fantastic opportunity to make a significant impact on online visibility and drive business growth from a dynamic hybrid work setting .

Key Responsibilities

• Conduct in-depth keyword research and competitive analysis to identify opportunities for organic growth.
• Develop and execute comprehensive on-page and off-page SEO strategies, including technical SEO audits and link-building initiatives.
• Monitor search engine rankings, website traffic, and other SEO metrics, providing regular performance reports and actionable insights.
• Collaborate with content creators to develop SEO-optimized content that meets search intent and engages target audiences.
• Work closely with the web development team to implement technical SEO recommendations and ensure website crawlability and indexability.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to maintain a competitive edge.

Requirements

• Proven experience as an SEO Specialist or similar role, with a strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong analytical skills with the ability to interpret data and translate it into effective SEO strategies.
• Excellent understanding of technical SEO, on-page optimization, and content strategy.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• A degree in Marketing, Computer Science, or a related field is preferred.

Benefits

• Competitive salary package with performance-related bonuses.
• Comprehensive medical aid and retirement fund benefits.
• Professional development budget for courses and conferences.
• A flexible hybrid work environment offering a balance between office and remote work.
• A collaborative and innovative team culture focused on achieving results.