Paid Search (PPC) Specialist

Placements24; Benoni; Hybrid; ZAR 300,000 - 500,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Health insurance

Dental insurance

Vision insurance

Hybrid work

Paid time off

Growth opportunities

Job summary

Placements24 is seeking a data-driven Paid Search (PPC) Specialist in Benoni to plan, execute, and optimize campaigns across Google Ads, Bing Ads, and social platforms. You will manage budgets, bid strategies, and track performance to maximize ROAS and lead generation.

The role requires strong analytical skills, keyword research expertise, and experience with conversion tracking. Hybrid work in Gauteng offers flexibility and growth opportunities in a dynamic marketing landscape.

Qualifications

• Proven experience as a PPC Specialist or similar role.
• Proficiency with Google Ads, Bing Ads, and social media advertising platforms.
• Solid understanding of keyword research tools, bid management strategies, and conversion tracking.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media.
• Conduct keyword research, audience targeting, and ad copy creation to optimize relevance.
• Manage budgets, bid strategies, and bidding adjustments to maximize ROAS and leads.
• Monitor performance daily, analyze CTR, CPC, conversions, and provide actionable insights.
• Continuously test and optimize campaigns with A/B tests on creatives and landing pages.

Skills

PPC management

Google Ads

Bing Ads

Social ads

Keyword research

Conversion tracking

Analytics

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Ads

Bing Ads

Facebook Ads Manager

Job description

About the Role

Our client is looking for a data-driven and results-oriented Paid Search (PPC) Specialist to manage and optimize their pay-per-click advertising campaigns in Benoni . This role is pivotal in driving qualified leads and maximizing return on ad spend (ROAS) through strategic campaign management on platforms like Google Ads and social media. You will be responsible for campaign creation, bid management, budget allocation, performance analysis, and continuous optimization to achieve marketing objectives. This is an exciting opportunity to leverage your expertise in paid advertising within the dynamic marketing landscape of Gauteng , with the flexibility of a hybrid work model.

Key Responsibilities

• Develop, implement, and manage PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising.
• Conduct keyword research, audience targeting, and ad copy creation to optimize campaign effectiveness and relevance.
• Manage campaign budgets, bid strategies, and bidding adjustments to maximize ROAS and achieve lead generation goals.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, conversion rates), and provide detailed reports with actionable insights.
• Continuously test and optimize campaigns through A/B testing of ad creatives, landing pages, and targeting parameters.

Requirements

• Proven experience as a PPC Specialist or similar role, with a strong track record of managing successful paid search campaigns.
• Proficiency with Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads Manager).
• Solid understanding of keyword research tools, bid management strategies, and conversion tracking.
• Excellent analytical skills and the ability to interpret data to drive campaign optimization.
• Bachelor's degree in Marketing, Business, Statistics, or a related field, or equivalent practical experience.

Benefits

• Competitive salary with performance-based bonuses tied to campaign success.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional growth, certifications, and attendance at industry conferences.
• A collaborative and innovative work environment offering hybrid flexibility in Benoni .
• Generous paid time off and a supportive team culture.