Digital Advertising Specialist

Placements24; Benoni; On-site; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Competitive salary and incentives

Growth opportunities and certificates

Dynamic work environment in Benoni

Access to industry-leading tools

Job summary

Placements24 is seeking a skilled Digital Advertising Specialist to boost online advertising efforts for our Benoni-based e-commerce partner. You will drive targeted traffic and improve conversions through paid media campaigns across Google Ads, Facebook, Instagram, and other channels.

This hands-on role requires an analytical and creative professional to manage, optimize, and report on ad performance, collaborate with marketing teammates, and contribute to customer acquisition and revenue

Qualifications

• Minimum 3 years of hands-on experience with paid digital advertising campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and other relevant platforms.
• Strong analytical skills and experience with A/B testing and campaign optimization.
• Understanding of SEO principles and their integration with paid search strategies.
• Excellent communication and reporting skills with ability to translate data into actionable insights.
• Bachelor’s degree in Marketing or Business or related field is desirable.

Responsibilities

• Plan, implement, and manage paid campaigns across Google Ads, social media, and display networks.
• Monitor campaign performance and optimize for ROI using CPC, CPA, ROAS metrics.
• Conduct keyword research, audience targeting, and ad creative development.
• Manage advertising budgets and allocate resources effectively.
• Collaborate with content and design teams to create compelling ad copy and visuals.
• Stay updated on trends and best practices in digital advertising and e-commerce marketing.

Skills

Analytical skills

Reporting skills

A/B testing

Campaign optimization

Communication

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client is searching for a skilled Digital Advertising Specialist to enhance their online advertising efforts in Benoni . This role is pivotal for driving targeted traffic and conversions for their e-commerce business through effective paid media campaigns. You will be responsible for managing, optimizing, and analyzing digital ad campaigns across platforms like Google Ads, Facebook, Instagram, and other relevant channels. This is a hands‑on role for an analytical and creative individual eager to make a significant impact on customer acquisition and revenue growth within a dynamic marketing team focused on achieving outstanding results.

Key Responsibilities

• Plan, implement, and manage paid advertising campaigns across various digital platforms, including Google Ads, social media, and display networks.
• Monitor campaign performance, analyze key metrics (CPC, CPA, ROAS), and optimize campaigns for maximum efficiency and ROI.
• Conduct keyword research, audience targeting, and ad creative development to improve campaign effectiveness.
• Manage advertising budgets effectively, ensuring optimal allocation of resources.
• Collaborate with the content and design teams to create compelling ad copy and visuals.
• Stay updated on the latest trends and best practices in digital advertising and e-commerce marketing .

Requirements

• Minimum 3 years of hands‑on experience in managing paid digital advertising campaigns, preferably in e-commerce .
• Proficiency with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills and experience with A/B testing and campaign optimization.
• Understanding of SEO principles and their integration with paid search strategies.
• Excellent communication and reporting skills, with the ability to translate data into actionable insights.
• A bachelor's degree in Marketing, Business, or a related field is highly desirable.

Benefits

• Competitive annual salary and performance incentives.
• Opportunities for professional growth and certifications in digital advertising.
• A dynamic and results-oriented work environment in Benoni .
• Direct contribution to the success and growth of an expanding e-commerce brand.
• Access to industry-leading advertising tools and platforms.