Paid Search (PPC) Specialist

Placements24; Vereeniging; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Performance-based bonuses

Professional certifications training

Job summary

Placements24 in Vereeniging is seeking a highly skilled Paid Search (PPC) Specialist to optimize online advertising campaigns from our Vereeniging location, blending in-office collaboration with remote flexibility. You will manage setup, keyword research, bid strategies, ad copy, and landing pages, while monitoring ROAS, CPA and providing actionable insights.

The ideal candidate is data-driven, detail-oriented, certified in Google Ads and ready to contribute to advanced digital advertising

Qualifications

• Proven experience as a PPC Specialist or in paid media.
• Hands-on with Google Ads, Bing Ads, and other PPC platforms.
• Strong keyword research, bid management, and optimization skills.
• Proficiency in Google Analytics for performance tracking.
• Google Ads certification preferred.

Responsibilities

• Develop, manage, and optimize paid search campaigns on Google Ads, Bing Ads, and social platforms.
• Conduct thorough keyword research, ad group structuring, and bid management.
• Write compelling ad copy and design effective landing pages to maximize CTR and conversions.
• Monitor campaign performance daily and analyze ROAS and CPA.
• Implement A/B tests and provide actionable performance insights.

Skills

Analytical skills

Problem solving

PPC campaign management

Education

Google Ads certification

Tools

Google Ads

Bing Ads

Google Analytics

Job description

About the Role

Our client is seeking a highly skilled and analytical Paid Search (PPC) Specialist to enhance their online advertising efforts from their Vereeniging location. This role is critical for managing and optimizing pay-per-click campaigns across platforms like Google Ads and Bing Ads to drive targeted traffic and achieve maximum return on ad spend (ROAS). You will be responsible for campaign setup, keyword management, bid optimization, ad copywriting, and performance analysis. The ideal candidate is data-driven, detail-oriented, and possesses a deep understanding of the PPC landscape, with a desire to contribute to sophisticated digital advertising strategies in a hybrid work setting that offers both in-office collaboration and remote flexibility.

Key Responsibilities

• Develop, manage, and optimize paid search campaigns (PPC) on platforms including Google Ads, Bing Ads, and social media advertising.
• Conduct thorough keyword research, ad group structuring, and bid management to ensure campaign efficiency and effectiveness.
• Write compelling ad copy and design effective landing pages to maximize click-through rates and conversion rates.
• Monitor campaign performance daily, analyzing key metrics such as impressions, clicks, conversions, ROAS, and CPA.
• Implement A/B testing for ad creatives, landing pages, and targeting strategies to continuously improve campaign results.
• Generate regular performance reports and provide actionable insights and recommendations for strategy adjustments.

Requirements

• Proven experience as a PPC Specialist or in a similar paid media role.
• Hands-on experience with Google Ads, Bing Ads, and other relevant PPC platforms.
• Strong understanding of keyword research, bid management strategies, and campaign optimization techniques.
• Proficiency in using analytics tools such as Google Analytics to track campaign performance.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Certification in Google Ads is highly preferred.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model providing a mix of office-based and remote work.
• Opportunities for advanced training and professional certifications in paid media.
• Comprehensive health and wellness benefits.
• A dynamic and results-oriented team environment.