Performance Marketing Specialist

Placements24; Upington; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Full-time employment

Benefits package

Professional growth opportunities

Wellness initiatives

Job summary

Placements24 in Upington is seeking a Performance Marketing Specialist to drive growth through paid digital advertising. You will plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other channels to achieve KPIs like CAC and ROAS.

The role requires strong analytical skills, experience with A/B testing, and a Bachelor’s degree in Marketing or related field. This is a full-time position located in Upington with competitive benefits.

Qualifications

• Proven experience as a Performance Marketing Specialist or similar role.
• Proficiency with Google Ads, Meta Ads Manager, and other relevant advertising platforms.
• Strong analytical skills with the ability to interpret campaign data and translate it into actionable strategies.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Excellent project management and organizational skills.

Responsibilities

• Plan, develop, and execute paid digital marketing campaigns across various platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Manage campaign budgets effectively, ensuring optimal allocation of spend to maximize ROI.
• Conduct keyword research, audience targeting, and A/B testing to continuously improve campaign performance.
• Monitor, analyze, and report on campaign performance data, providing insights and actionable recommendations for optimization.
• Collaborate with the marketing team to ensure campaign messaging and creative align with overall marketing strategies and objectives.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.

Skills

Paid digital advertising

Google Ads

Meta Ads Manager

A/B testing

Analytics

Campaign management

Education

Bachelor's degree in Marketing, Business, or related quantitative field

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Performance Marketing Specialist to join their team in Upington . This role is crucial for driving measurable growth through paid digital advertising channels. You will be responsible for planning, executing, and optimizing campaigns across platforms like Google Ads, social media advertising, and other paid channels to achieve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates. This is an exciting opportunity for a performance-driven marketer to contribute directly to business success in the Northern Cape region.

Key Responsibilities

• Plan, develop, and execute paid digital marketing campaigns across various platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Manage campaign budgets effectively, ensuring optimal allocation of spend to maximize ROI.
• Conduct keyword research, audience targeting, and A/B testing to continuously improve campaign performance.
• Monitor, analyze, and report on campaign performance data, providing insights and actionable recommendations for optimization.
• Collaborate with the marketing team to ensure campaign messaging and creative align with overall marketing strategies and objectives.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.

Requirements

• Proven experience as a Performance Marketing Specialist or similar role, with a strong understanding of paid digital advertising channels.
• Proficiency with Google Ads, Meta Ads Manager, and other relevant advertising platforms.
• Strong analytical skills with the ability to interpret campaign data and translate it into actionable strategies.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Excellent project management and organizational skills.
• Bachelor's degree in Marketing, Business, or a related quantitative field.

Benefits

• Competitive salary and performance-based incentives.
• Full-time employment with a comprehensive benefits package.
• Opportunities for professional growth and certifications in digital advertising.
• A collaborative and dynamic work environment in Upington .
• Employee assistance programs and wellness initiatives.