Performance Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid working model

Health, dental, and vision insurance

Retirement savings plan

Continuous learning opportunities

Job summary

Placements24 is seeking a results-driven Performance Marketing Specialist in Pretoria to optimize paid digital campaigns and maximize ROI. You will plan, execute, and analyze campaigns across search, social, and display, using data to drive improvements and business outcomes.

The role requires strong analytics, experience with PPC platforms, and a hands-on approach to CRO and testing, with a hybrid work model in a growing market.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3-5 years of hands-on performance marketing experience.
• Proficient with Google Ads, Facebook Ads Manager and other PPC platforms.
• Strong analytical skills with data-driven mindset.
• Experience with CRO and A/B testing.

Responsibilities

• Plan, execute, and optimize paid digital advertising campaigns across multiple channels.
• Conduct keyword research, audience segmentation, and ad creative testing.
• Monitor budgets to ensure efficient spend and target attainment.
• Analyze campaign data and website analytics to identify insights and opportunities.
• Prepare detailed performance reports and present findings to stakeholders.
• Collaborate with content creators and designers to develop compelling ad copy and visuals.

Skills

Performance marketing

PPC platforms

A/B testing

Analytics

Budget management

ROAS

CPC

CPA

LTV

Education

Bachelor's degree in Marketing or related quantitative field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

About the Role

Our client is seeking a results-driven Performance Marketing Specialist to join their team in Pretoria. This role is focused on optimizing digital advertising spend to achieve maximum return on investment (ROI). You will be responsible for planning, executing, and analyzing paid media campaigns across various platforms, including search engines, social media, and display networks. The ideal candidate possesses a strong analytical mindset, a deep understanding of performance metrics, and a passion for driving measurable business outcomes. This position offers a unique opportunity to shape and refine digital advertising strategies in a growing market, working within a dedicated team committed to data-driven success.

Key Responsibilities

• Plan, execute, and optimize paid digital advertising campaigns across multiple channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Conduct keyword research, audience segmentation, and ad creative testing to improve campaign performance and conversion rates.
• Monitor campaign budgets closely, ensuring optimal allocation and efficient spend to meet or exceed targets.
• Analyze campaign data and website analytics to identify trends, insights, and opportunities for improvement.
• Prepare detailed performance reports and present findings and recommendations to stakeholders.
• Collaborate with content creators and designers to develop compelling ad copy and visuals.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• 3-5 years of hands-on experience in performance marketing, focusing on paid acquisition channels.
• Proficiency in managing and optimizing campaigns on Google Ads, Facebook Ads Manager, and other PPC platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Excellent understanding of key performance metrics such as CPC, CPA, ROAS, and LTV.

Benefits

• Competitive salary with performance-based bonuses tied to campaign success.
• Flexible hybrid working model combining office and remote work.
• Comprehensive health, dental, and vision insurance coverage.
• Retirement savings plan with company contributions.
• Opportunities for continuous learning through industry certifications and training.
• A results-oriented and supportive team culture focused on growth and achievement.