Digital Advertising Specialist

Placements24; Vereeniging; On-site; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Health and retirement benefits

Professional development

Dynamic team in Vereeniging

Job summary

Placements24 in Vereeniging is seeking a data-driven Digital Advertising Specialist to design, implement, and optimize paid campaigns across Google, Facebook, Instagram, and LinkedIn. You will manage budgets, monitor ROAS, and refine strategies to maximize conversions.

The role demands strong analytics and platform expertise, plus collaboration with the design team for compelling creatives. Join a dynamic marketing team with growth opportunities and exposure to cutting-edge ad technologies in a

Qualifications

• Proven experience as a Digital Advertising Specialist or similar role.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major ad platforms.
• Strong understanding of SEM, PPC, and programmatic advertising principles.
• Proficiency with web analytics tools like Google Analytics.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research and audience segmentation to ensure targeted ad delivery.
• Develop compelling ad copy and visual creatives in collaboration with the design team.
• Monitor campaign performance daily, analyzing key metrics like CTR, conversion rates, and CPA.
• Optimize campaigns for better performance, including A/B testing ad copy, landing pages, and targeting parameters.
• Manage advertising budgets effectively to ensure optimal allocation and ROI.
• Generate regular reports on campaign performance, providing insights and recommendations for improvement.

Skills

Digital advertising

Analytics

Data-driven

Budget management

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is looking for a data-driven and analytical Digital Advertising Specialist to join their team in Vereeniging . This role focuses on designing, implementing, and optimizing paid digital advertising campaigns across various platforms to drive qualified traffic and conversions. You will be responsible for managing budgets, monitoring performance, and continuously refining campaign strategies to maximize return on ad spend (ROAS). This is a fantastic opportunity to work with cutting-edge advertising technologies and make a tangible impact on business growth within a competitive market.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research and audience segmentation to ensure targeted ad delivery.
• Develop compelling ad copy and visual creatives in collaboration with the design team.
• Monitor campaign performance daily, analyzing key metrics like CTR, conversion rates, and CPA.
• Optimize campaigns for better performance, including A/B testing ad copy, landing pages, and targeting parameters.
• Manage advertising budgets effectively to ensure optimal allocation and ROI.
• Generate regular reports on campaign performance, providing insights and recommendations for improvement.

Requirements

• Proven experience as a Digital Advertising Specialist or similar role managing paid campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major ad platforms.
• Strong understanding of SEM, PPC, and programmatic advertising principles.
• Proficiency with web analytics tools like Google Analytics.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to manage significant advertising budgets and campaigns.
• Comprehensive health and retirement benefits.
• Continuous training and professional development in digital advertising.
• Work within a dynamic and results-oriented marketing team in Vereeniging .