Performance Marketing Specialist

Placements24; Bloemfontein; On-site; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Health insurance & retirement benefits

Professional development in digital广告

Collaborative work environment in Blom

Measurable marketing impact

Job summary

Placements24 in Bloemfontein seeks a data-driven Performance Marketing Specialist to optimize paid advertising campaigns across Google, Facebook, and LinkedIn. You will manage budgets, monitor ROI, and drive conversions and lead generation through precise targeting and testing.

The role requires a Bachelor's degree and 2–4 years in performance marketing, strong analytics, and familiarity with Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or related field.
• 2-4 years of experience in performance marketing or paid media management.
• Proven experience with Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics).
• Familiarity with landing page optimization and conversion rate optimization (CRO) techniques.
• Excellent understanding of digital marketing metrics and KPIs.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and conversion rates.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign efficiency.
• Generate detailed performance reports and provide actionable insights and recommendations for campaign optimization.
• Stay current with industry trends and best practices in paid media and performance marketing.

Skills

Paid media management

Analytical skills

Budget management

Google Analytics

Education

Bachelor's degree in Marketing, Economics, Statistics, or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

About the Role

Our client is looking for a data-driven Performance Marketing Specialist to join their marketing team in Bloemfontein . This role is focused on optimizing paid advertising campaigns across various digital channels to achieve maximum ROI. You will be responsible for managing budgets, analyzing campaign performance, and implementing strategies to drive conversions and lead generation. This is an exciting opportunity for a detail-oriented marketer to make a significant impact on campaign success and contribute to the company's growth objectives in Bloemfontein .

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and conversion rates.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign efficiency.
• Generate detailed performance reports and provide actionable insights and recommendations for campaign optimization.
• Stay current with industry trends and best practices in paid media and performance marketing.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related field.
• 2-4 years of experience in performance marketing or paid media management.
• Proven experience with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills and proficiency in using data analysis tools (e.g., Google Analytics).
• Familiarity with landing page optimization and conversion rate optimization (CRO) techniques.
• Excellent understanding of digital marketing metrics and KPIs.

Benefits

• Competitive annual salary commensurate with experience.
• Comprehensive health insurance and retirement benefits.
• Opportunities for professional development and certifications in digital advertising.
• Collaborative work environment in Bloemfontein .
• Be part of a team focused on driving measurable marketing results.