Senior SEM PPC Specialist — Data-Driven Paid Search

Placements24; Bloemfontein; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary Bonus potential

Hybrid work model

Health & retirement benefits

Conferences & training

Job summary

Placements24 in Bloemfontein is seeking a performance-driven SEM Specialist to develop and manage paid search campaigns across Google Ads, Bing Ads, and other platforms. You will leverage keyword research, bid management, and compelling ad copy to drive qualified traffic and ROI.

The role requires hands-on PPC experience, strong analytics with Google Analytics, and reporting excellence. You will monitor campaigns daily, optimize budgets and bids, and stay current with SEM best practices in a

Qualifications

• 2+ years of PPC campaign management.
• Experience with Google Ads and Bing Ads.
• Strong analytical skills and GA proficiency.
• Excellent written reporting and ad copy skills.

Responsibilities

• Plan and manage PPC campaigns on Google Ads, Bing Ads, and other platforms.
• Perform keyword research, competitor analysis, and audience targeting.
• Create ad copy and landing page strategies to boost conversions.
• Monitor performance, adjust bids and budgets to meet KPIs.
• Analyze data and provide actionable insights and future strategies.
• Stay up-to-date with SEM best practices.

Skills

PPC management

ROI optimization

Data analysis

Ad copywriting

Campaign optimization

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Placements24 in Bloemfontein is seeking a performance-driven SEM Specialist to develop and manage paid search campaigns across Google Ads, Bing Ads, and other platforms. You will leverage keyword research, bid management, and compelling ad copy to drive qualified traffic and ROI.

The role requires hands-on PPC experience, strong analytics with Google Analytics, and reporting excellence. You will monitor campaigns daily, optimize budgets and bids, and stay current with SEM best practices in a