Digital Marketing Coordinator (PPC Specialist)

Placements24; LegKraal Gate; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Health benefits

Mentorship & training

Growth environment

Exposure to campaigns in North West

Job summary

Placements24 is seeking a focused Digital Marketing Coordinator specializing in PPC to join our team in Mahikeng. You will plan, execute, and optimize paid search campaigns, conduct keyword research, craft ad copy, manage bids, and analyze performance to maximize ROAS.

The role offers mentorship, comprehensive training, and exposure to campaigns across the North West region, with a supportive team as you grow your career in digital marketing.

Qualifications

• Experience or internship in digital marketing with a PPC focus.
• Familiarity with Google Ads and other PPC platforms.
• Strong analytical skills and ability to interpret data to inform decisions.
• Excellent written communication skills for ad copywriting.
• Proactive attitude and desire to learn and grow in Mahikeng.

Responsibilities

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other platforms.
• Conduct keyword research, ad group structuring, and compelling ad copywriting to maximize CTR and conversions.
• Monitor campaign performance daily; adjust bids, budgets, and targeting to optimize ROAS.
• Analyze campaign data and provide regular reports with insights and recommendations.
• Stay current with industry trends, platform updates, and best practices in paid search advertising.

Skills

PPC advertising

Google Ads

Data analysis

Keyword research

Ad copywriting

Bid management

Tools

Google Ads

Bing Ads

Job description

About the Role

Our client is looking for an analytical and detail-oriented Digital Marketing Coordinator with a specialization in Pay-Per-Click (PPC) advertising to join their team in Mahikeng . This role will focus on planning, executing, and optimizing paid search campaigns to drive targeted traffic and conversions. You will be responsible for keyword research, ad copywriting, bid management, and performance analysis to ensure maximum return on ad spend (ROAS). This is a fantastic opportunity for an aspiring PPC specialist to grow their career within the North West province.

Key Responsibilities

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct keyword research, ad group structuring, and compelling ad copywriting to maximize click-through rates (CTR) and conversion rates.
• Monitor campaign performance daily, adjusting bids, budgets, and targeting to optimize for ROAS and other key metrics.
• Analyze campaign data and provide regular reports with insights and recommendations for improvement.
• Stay current with industry trends, platform updates, and best practices in paid search advertising.

Requirements

• Previous experience or internship in digital marketing, with a focus on PPC or paid search advertising.
• Familiarity with Google Ads and other PPC platforms.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written communication skills for ad copywriting.
• A proactive attitude and a desire to learn and grow within the digital marketing field in Mahikeng .

Benefits

• Competitive entry-level to mid-level salary.
• Comprehensive health and benefits package.
• Extensive training and mentorship in PPC and digital marketing.
• A supportive team environment focused on learning and development.
• Exposure to impactful campaigns within the North West region.