Sales Representative - Wine Industry

Placements24; South Africa; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive base salary

Commission on sales

Employee discounts on wine

Travel allowance

Career growth opportunities

Training and development

Beautiful work environment

Networking in wine industry

Paid annual leave

Retirement fund contributions

Job summary

Placements24’s client, a celebrated wine estate in Paarl, Western Cape, seeks an enthusiastic Sales Representative to promote and sell premium wines within the local market and beyond.

You will identify new clients, conduct tastings, negotiate terms, and build enduring relationships with restaurants, hotels, wine shops, and collectors. A passion for wine and strong communication are essential for this ambassador role.

Qualifications

• Minimum of 3 years of sales experience in wine, spirits, or hospitality.
• Genuine passion for wine with knowledge of varietals and tasting notes.
• Excellent communication, interpersonal, and negotiation skills.
• Proven ability to build and maintain strong client relationships.
• Knowledge of the South African wine market is advantageous.
• Hybrid sales environment; ability to work independently.
• Valid driver's license and reliable vehicle for client visits within Western Cape.
• Bachelor's degree in Business/Marketing or related field is a plus.

Responsibilities

• Develop and execute sales strategies to grow wine sales in Paarl and surrounding areas.
• Identify and target new clients including hospitality venues, retailers, and corporate clients.
• Build and maintain strong relationships with existing customers.
• Conduct wine tastings and presentations showcasing estate wines.
• Negotiate pricing and terms, prepare quotes and process orders.
• Monitor market trends and competitor activity in the wine industry.
• Collaborate with marketing to support promotions and events.
• Plan regular client visits and territory management.
• Provide excellent customer service and resolve inquiries.
• Maintain accurate sales records and reports for management.

Skills

Sales experience

Wine knowledge

Negotiation skills

Communication skills

Relationship building

Education

Bachelor's degree (Business/Marketing or related)

Job description

About the Role

Our client, a celebrated wine estate nestled in the picturesque Paarl, Western Cape, is seeking an enthusiastic and knowledgeable Sales Representative to promote and sell their premium wines. This role is integral to expanding the estate's reach within the local and potentially broader South African market. The ideal candidate will have a passion for viticulture and oenology, coupled with strong sales acumen and the ability to build lasting relationships with clients, including restaurants, hotels, wine shops, and private collectors. You will be responsible for understanding client needs, presenting wine offerings, negotiating sales, and ensuring excellent customer service. This is a unique opportunity to represent a respected wine brand and contribute to its commercial success in a beautiful setting. You will be an ambassador for the estate, sharing its story and quality with a discerning audience. We are seeking a motivated individual with excellent communication skills and a deep appreciation for fine wine.

Key Responsibilities

• Develop and execute sales strategies to increase wine sales within the Paarl, Western Cape region and surrounding areas.
• Identify and target potential new clients, including hospitality venues, retailers, and corporate clients.
• Build and maintain strong relationships with existing customers, ensuring satisfaction and repeat business.
• Conduct wine tastings and presentations for clients, showcasing the unique qualities and stories of the estate's wines.
• Negotiate pricing and terms of sale, preparing quotes and processing orders efficiently.
• Monitor market trends and competitor activities within the wine industry.
• Collaborate with the marketing team to support promotional activities and events.
• Manage sales territories effectively, planning regular client visits and follow-ups.
• Provide exceptional customer service, addressing inquiries and resolving any issues promptly.
• Maintain accurate sales records and reports for management review.

Requirements

• Minimum of 3 years of sales experience, with a strong preference for experience in the wine, spirits, or hospitality industry.
• A genuine passion for wine and a good understanding of wine varietals, regions, and tasting notes.
• Excellent communication, interpersonal, and negotiation skills.
• Proven ability to build and maintain strong client relationships.
• Knowledge of the South African wine market is advantageous.
• Ability to work independently and manage time effectively in a Hybrid sales environment.
• Valid driver's license and a reliable vehicle for client visits within the Western Cape.
• Bachelor's degree in Business, Marketing, or a related field is a plus.
• Strong organizational skills and attention to detail.
• Enthusiasm and a positive attitude towards representing a premium wine brand.

Benefits

• Competitive base salary with commission based on sales performance.
• Opportunity to work with premium South African wines.
• Employee discounts on wine purchases.
• Travel allowance for business-related travel.
• Potential for career growth within the wine estate or associated businesses.
• Training and development opportunities related to wine knowledge and sales techniques.
• A beautiful and inspiring work environment.
• Networking opportunities within the wine and hospitality industry.
• Paid annual leave.
• Retirement fund contributions.