Sales Manager - Wine and Spirits

Placements24; Stellenbosch; Hybrid; ZAR 900.000 - 1.300.000; Vollzeit

Benefits dieser Stelle

Performance bonus

Medical aid

Retirement fund

International travel

Staff discounts on wines & spirits

Professional development (WSET)

Zusammenfassung

Placements24 in Stellenbosch, Western Cape, seeks an experienced Sales Manager to lead regional sales for wines and spirits. You will drive growth, manage a field-based team, and expand distribution across restaurants, hotels, and retailers.

The role combines strategic planning in-office with active client engagement in the field, demanding leadership, market insight, and a passion for premium beverages.

Qualifikationen

• Minimum of 5 years in sales management within wine/spirits or luxury goods.
• Proven track record of meeting sales targets and revenue growth.
• Strong knowledge of wine and spirits, varietals, production, and market trends.
• Exceptional leadership and motivational skills.
• Excellent negotiation, communication, and presentation abilities.
• Experience developing and executing strategic sales plans.
• Proficiency in CRM software and sales analytics tools.
• Hybrid work ability balancing office and field duties.
• Bachelor’s degree in Business, Marketing, Hospitality, or related field.

Aufgaben

• Develop and execute comprehensive sales strategies to achieve targets for wines and spirits.
• Lead, mentor, and manage a team of sales representatives.
• Build and maintain strong relationships with key accounts (restaurants, hotels, liquor stores, distributors).
• Identify and secure new business opportunities and distribution partnerships.
• Conduct market analysis on trends, competitors, and customer needs.
• Oversee pricing strategies, promotions, and brand positioning.
• Collaborate with marketing and production for brand objectives and product availability.
• Manage sales budgets and allocate resources efficiently.
• Prepare sales forecasts, reports, and performance analyses.
• Represent the company at industry events, trade shows, and tastings.

Kenntnisse

People leadership

Strategic sales

Negotiation

Communication

Market analysis

Presentation

Ausbildung

Bachelor's degree

Tools

CRM software

Sales analytics tools

Jobbeschreibung

About the Role

Our client, a premium producer and distributor of fine wines and spirits, is seeking an experienced and passionate Sales Manager to lead their sales operations in the renowned Stellenbosch, Western Cape region. This role requires a strategic leader with a deep understanding of the beverage alcohol industry, exceptional sales acumen, and a proven ability to manage and inspire a sales team. You will be responsible for driving sales growth, expanding distribution channels, and enhancing brand presence across the region. This position offers a hybrid work model, allowing for a blend of in-office strategic planning and field-based client engagement. You will play a crucial role in shaping the sales strategy for our client's esteemed portfolio, contributing significantly to their continued success in one of South Africa's premier wine-producing areas. We seek a dynamic individual with a sophisticated palate and a keen business mind.

Key Responsibilities

• Develop and execute comprehensive sales strategies to achieve and exceed sales targets for wines and spirits.
• Lead, mentor, and manage a team of sales representatives, fostering a high-performance culture.
• Build and maintain strong relationships with key accounts, including restaurants, hotels, liquor stores, and distributors.
• Identify and secure new business opportunities and distribution partnerships.
• Conduct market analysis to understand trends, competitor activities, and customer needs.
• Oversee pricing strategies, promotional activities, and brand positioning within the region.
• Collaborate with marketing and production teams to ensure alignment with brand objectives and product availability.
• Manage sales budgets and ensure efficient allocation of resources.
• Prepare accurate sales forecasts, reports, and performance analyses.
• Represent the company at industry events, trade shows, and client tastings.

Requirements

• Minimum of 5 years of experience in sales management within the wine and spirits industry, or a closely related luxury goods sector.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong knowledge of wine and spirits, including varietals, production, and market trends.
• Exceptional leadership, team management, and motivational skills.
• Excellent negotiation, communication, and presentation abilities.
• Demonstrated experience in developing and executing strategic sales plans.
• Proficiency in CRM software and sales analytics tools.
• Ability to work effectively in a hybrid work environment, balancing office duties with field responsibilities.
• Bachelor's degree in Business, Marketing, Hospitality, or a related field.
• A passion for the wine and spirits industry and a deep understanding of Stellenbosch, Western Cape market.

Benefits

• Our client offers a highly competitive salary, coupled with a performance-based bonus structure and potential for profit sharing.
• Comprehensive medical aid and retirement fund benefits are provided.
• Opportunities for international travel to wine regions and industry events are available.
• Generous staff discounts on premium wines and spirits are a perk.
• Continuous professional development, including WSET certifications, is supported.
• You will be part of a company that values quality, innovation, and a deep appreciation for the craft.
• Join our client in the heart of the Cape Winelands, Stellenbosch, Western Cape , and lead a successful sales team.