Brand Manager - Wine & Spirits (FMCG)

Placements24; Stellenbosch; Hybrid; ZAR 700.000 - 1.000.000; Vollzeit

Zusammenfassung

Placements24 in Stellenbosch is seeking a Brand Manager to craft and execute brand strategies for a portfolio of premium wines and spirits. You will lead market research, develop integrated campaigns across digital, PR, and experiential channels, and collaborate with agencies to ensure a strong, consistent brand voice.

You will work with sales and international teams to drive growth, manage budgets, and support product innovation in a fast-paced FMCG environment in the Stellenbosch region.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, or related field.
• Degree or diploma in Viticulture/Oenology is a significant advantage.
• Minimum of 4 years of brand management experience in premium wine, spirits, or luxury FMCG.
• Strong analytics, strategic thinking, and problem-solving skills.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in digital marketing tools and social media platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience working with agencies and cross-functional teams.
• Passion for wine and spirits and a creative flair for brand building in Stellenbosch.

Aufgaben

• Develop and execute comprehensive brand plans, including marketing objectives, strategies, and budgets for assigned wine and spirit brands.
• Conduct market research and consumer insights analysis to identify opportunities and challenges within the premium beverage sector.
• Manage the development and execution of integrated marketing campaigns across digital, social media, PR, and experiential channels.
• Collaborate with creative agencies to develop compelling brand messaging and visual identity.
• Monitor brand performance, market trends, and competitor activities, providing regular reports and actionable recommendations.
• Work closely with sales teams to ensure effective implementation of brand strategies at the point of sale.
• Manage the brand's online presence and social media engagement strategies.
• Support product innovation and development initiatives for the brand portfolio.
• Oversee budget management for brand activities, ensuring efficient use of resources.
• Ensure consistency in brand messaging and positioning across all touchpoints.

Kenntnisse

Brand management

Marketing strategy

Market research

Digital marketing

Social media

Analytical skills

Communication skills

Project management

Cross-functional collaboration

Brand storytelling

Ausbildung

Bachelor's degree in Marketing

Diploma in Viticulture/Oenology (advantage)

Jobbeschreibung

About the Role

Our client, a distinguished name in the Fast-Moving Consumer Goods (FMCG) sector, specializing in premium wines and spirits, is seeking a creative and results-oriented Brand Manager. This exciting role is based in the heart of the winelands, Stellenbosch, Western Cape . The Brand Manager will be responsible for developing and implementing innovative brand strategies, managing brand communications, and driving market growth for a portfolio of prestigious wine and spirit brands. You will work closely with marketing, sales, and international teams to ensure brand integrity and enhance consumer engagement. The ideal candidate will possess a deep passion for the wine and spirits industry, a strong understanding of brand management principles, and the ability to thrive in a dynamic, fast-paced environment within the renowned Stellenbosch region.

Key Responsibilities

• Develop and execute comprehensive brand plans, including marketing objectives, strategies, and budgets for assigned wine and spirit brands.
• Conduct market research and consumer insights analysis to identify opportunities and challenges within the premium beverage sector.
• Manage the development and execution of integrated marketing campaigns across digital, social media, PR, and experiential channels.
• Collaborate with creative agencies to develop compelling brand messaging and visual identity.
• Monitor brand performance, market trends, and competitor activities, providing regular reports and actionable recommendations.
• Work closely with sales teams to ensure effective implementation of brand strategies at the point of sale.
• Manage the brand's online presence and social media engagement strategies.
• Support product innovation and development initiatives for the brand portfolio.
• Oversee budget management for brand activities, ensuring efficient use of resources.
• Ensure consistency in brand messaging and positioning across all touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A degree or diploma in Viticulture/Oenology or relevant beverage industry experience is a significant advantage.
• Minimum of 4 years of brand management experience, preferably within the premium wine, spirits, or luxury FMCG sector.
• Demonstrated success in developing and executing impactful brand marketing campaigns.
• Strong understanding of the wine and spirits market, including consumer trends and competitive landscape.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in digital marketing tools and social media platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience working with agencies and cross-functional teams.
• Passion for wine and spirits and a creative flair for brand building in Stellenbosch .

Benefits

• Competitive salary and performance-based bonus.
• Opportunities for professional development and training within the premium beverage industry.
• Exposure to world-class wine and spirit brands.
• Dynamic work environment in the scenic Western Cape region.
• Contribute to the growth and success of esteemed brands.
• Potential for international exposure within a global FMCG company.