Sales Manager - Automotive Dealership

Placements24; Bloemfontein; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Commission and bonus structure

Company vehicle scheme

Medical aid and retirement fund

Professional development and training

Employee discounts on vehicles

Job summary

Placements24, a leading automotive dealership group, seeks an experienced Sales Manager to lead the Bloemfontein sales team in the Free State. You will drive performance, coach staff, manage vehicle inventory and oversee the full sales process from customer engagement to delivery.

The ideal candidate has 5+ years in automotive sales with 2+ years in supervision, strong leadership and negotiation skills, and a valid driver's license. Flexible weekends are required.

Qualifications

• Minimum 5 years in automotive sales with at least 2 years in a supervisory or management role.
• Proven track record of leading sales teams and achieving targets in the automotive sector.
• Deep understanding of vehicle sales processes, financing, and insurance products.
• Strong leadership, communication, and interpersonal skills.
• Must be able to work flexible hours including weekends.

Responsibilities

• Lead, train, and motivate the sales team to achieve and exceed monthly and annual sales targets for new and used vehicles.
• Develop and implement effective sales strategies and promotional campaigns.
• Monitor sales performance, analyze market trends, and adjust strategies as needed.
• Manage vehicle inventory levels, ensuring optimal stock for customer demand and profitability.
• Oversee the entire sales process, from customer engagement and test drives to financing and delivery.
• Ensure exceptional customer satisfaction throughout the sales journey.
• Conduct regular sales meetings and provide ongoing coaching and performance feedback to sales staff.
• Collaborate with the finance and insurance (F&I) department to maximize profitability.
• Manage the dealership's reputation and ensure compliance with industry regulations.
• Analyze sales data and provide regular reports to senior management on performance and market insights.

Skills

Leadership

Sales management

Customer service

Negotiation

Communication

Data analysis

Training/Coaching

Profitability

Education

High school diploma

Relevant tertiary qualification

Job description

About the Role

Our client, a leading automotive dealership group, is seeking an experienced and dynamic Sales Manager to lead their team in Bloemfontein, Free State. This pivotal role involves overseeing the vehicle sales department, driving performance, and ensuring exceptional customer service. You will be responsible for managing sales staff, implementing sales strategies, monitoring inventory, and achieving departmental targets. The ideal candidate will have a strong background in automotive sales, excellent leadership qualities, and a passion for the industry. This is a hands‑on role requiring significant presence at the dealership in Bloemfontein to effectively coach the sales team and engage with customers.

Key Responsibilities

• Lead, train, and motivate the sales team to achieve and exceed monthly and annual sales targets for new and used vehicles.
• Develop and implement effective sales strategies and promotional campaigns.
• Monitor sales performance, analyze market trends, and adjust strategies as needed.
• Manage vehicle inventory levels, ensuring optimal stock for customer demand and profitability.
• Oversee the entire sales process, from customer engagement and test drives to financing and delivery.
• Ensure exceptional customer satisfaction throughout the sales journey.
• Conduct regular sales meetings and provide ongoing coaching and performance feedback to sales staff.
• Collaborate with the finance and insurance (F&I) department to maximize profitability.
• Manage the dealership's reputation and ensure compliance with industry regulations.
• Analyze sales data and provide regular reports to senior management on performance and market insights.

Requirements

• Minimum of 5 years of experience in automotive sales, with at least 2 years in a supervisory or management role.
• Proven track record of successfully leading sales teams and achieving sales targets in the automotive sector.
• Deep understanding of vehicle sales processes, financing, and insurance products.
• Exceptional leadership, communication, and interpersonal skills.
• Strong negotiation and customer service abilities.
• Knowledge of the automotive market in Bloemfontein, Free State.
• Ability to analyze sales data and develop effective strategies.
• Valid driver's license.
• High school diploma or equivalent; relevant tertiary qualification is an advantage.
• Must be able to work flexible hours, including weekends, as required by the dealership's operations.

Benefits

• Competitive base salary with a lucrative commission and bonus structure.
• Performance incentives and profit‑sharing opportunities.
• Access to company vehicle or attractive vehicle scheme.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and advancement within a respected dealership.
• A dynamic and fast‑paced work environment in Bloemfontein.
• Employee discounts on vehicles, parts, and servicing.
• Regular training on new models and sales techniques.
• Potential for leadership roles within the group.
• Generous annual leave allowance.