Sales Director - FMCG

Placements24; Soweto; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Company car & fuel allowance

Comprehensive medical & retirement

Uncapped commission

Annual performance bonus

Career progression

Professional development

Dynamic, results‑oriented culture

Job summary

Placements24 in Soweto, Gauteng, seeks an experienced Sales Director to lead regional sales efforts in the FMCG sector. You will set targets, develop field sales strategies, and coach a high-performing team to dominate the Soweto market.

Strong leadership and a track record of revenue growth are essential. The role requires deep knowledge of retail/distributor channels, excellent negotiation skills, and the ability to travel within the region.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 8–10 years of sales management experience in FMCG.
• Proven track record of hitting/exceeding targets in a competitive market.
• Strong leadership, negotiation, and communication skills.

Responsibilities

• Develop and implement sales strategies to meet revenue targets.
• Lead and coach regional sales team for high performance.
• Build and maintain relationships with distributors and retailers.
• Analyze market trends and identify new opportunities for growth.
• Manage sales budget and resource allocation.
• Collaborate with marketing and operations on product initiatives.
• Prepare sales reports and forecasts for senior management.
• Drive market share growth in Soweto and surrounding areas.

Skills

Leadership

Negotiation

Interpersonal skills

Strategic thinking

Education

Bachelor's degree in Business or Marketing

Tools

CRM software

Job description

About the Role

Our client, a prominent name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and results-driven Sales Director to lead their sales operations in Soweto, Gauteng . This pivotal role demands a strategic thinker with a robust understanding of the retail landscape and a proven ability to build and motivate high-performing sales teams. You will be responsible for setting sales targets, developing effective sales strategies, and fostering strong relationships with key distributors and retail partners across the region. The ideal candidate will possess exceptional leadership qualities, a deep knowledge of sales methodologies, and a passion for driving revenue growth in the competitive Soweto market. This is an outstanding opportunity to make a significant impact within a leading FMCG organization and shape the future of their sales success in Gauteng .

Key Responsibilities

• Develop and implement comprehensive sales strategies to achieve and exceed revenue targets.
• Lead, coach, and manage the regional sales team, fostering a culture of performance and accountability.
• Build and maintain strong, long-lasting relationships with key customers, distributors, and retail partners.
• Analyze sales data and market trends to identify new business opportunities and areas for improvement.
• Develop and manage the sales budget, ensuring efficient allocation of resources.
• Collaborate with marketing and operations teams to ensure alignment on sales initiatives and product strategies.
• Prepare regular sales reports and forecasts for senior management.
• Drive product penetration and market share growth within the designated sales territory.

Requirements

• Bachelor's degree in Business, Marketing, or a related field; relevant sales qualifications are a plus.
• Minimum of 8-10 years of experience in sales management within the FMCG industry, with a significant portion in leadership roles.
• Proven track record of achieving and exceeding sales targets in a competitive market.
• Strong understanding of sales principles, negotiation techniques, and channel management.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated ability to build and motivate a successful sales team.
• Proficiency in sales CRM software and data analysis tools.
• Knowledge of the retail and distribution landscape in Soweto and surrounding areas is essential.
• Ability to travel as required within the sales territory.

Benefits

• Highly competitive salary and uncapped commission structure.
• Annual performance-based bonus.
• Company car and fuel allowance.
• Comprehensive medical and retirement benefits.
• Significant opportunities for career progression within a growing FMCG company.
• Professional development programs and training.
• Dynamic and results-oriented work culture.