Sales Director - FMCG

Placements24; George; Hybrid; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Company vehicle

Health insurance

Retirement benefits

Job summary

Placements24 is seeking a Sales Director to lead FMCG sales operations in George, Western Cape. Drive revenue growth, expand market reach, and build strong relationships with distributors and retailers.

The role requires 8–10 years in FMCG sales with 3–5 years in a senior leadership capacity, plus a Bachelor's degree (MBA preferred). A company vehicle, health insurance, and retirement benefits are included.

Qualifications

• Bachelor’s degree in Business, Marketing, Sales, or related field.
• MBA or equivalent highly preferred.
• 8–10 years in FMCG sales with 3–5 years in senior leadership.

Responsibilities

• Develop and implement aggressive sales strategies to meet revenue targets.
• Lead, coach, and motivate regional sales team for optimal performance.
• Build and maintain relationships with major clients, distributors, and retailers.
• Analyze sales data, market trends, and competitor activity for growth.
• Manage regional sales budget for cost-effectiveness and profitability.
• Collaborate with marketing, supply chain, and other departments on sales initiatives.
• Conduct regular performance reviews and provide feedback to the sales team.
• Oversee distribution network and ensure product availability across the territory.
• Represent the company at industry events and trade shows.

Skills

FMCG leadership

Key accounts

Forecasting

Negotiation

Team development

Education

Bachelor's degree in Business

MBA or equivalent

Job description

About the Role

Our client, a prominent name in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and results-oriented Sales Director to lead their sales operations in George, Western Cape . This senior leadership position is crucial for driving revenue growth, expanding market reach, and building strong relationships with key distributors and retailers. The ideal candidate will possess extensive experience in FMCG sales leadership, a deep understanding of sales strategies, and a proven ability to manage and motivate large sales teams. You will be responsible for setting sales targets, developing effective sales plans, and ensuring the successful execution of go-to-market strategies. This role offers a unique opportunity to shape the future sales trajectory of our client's brands within a key region. We are looking for a dynamic leader who can inspire confidence and achieve exceptional sales performance.

Key Responsibilities

• Develop and implement aggressive sales strategies to meet and exceed revenue targets for the assigned region.
• Lead, coach, and motivate the regional sales team to achieve optimal performance.
• Establish and maintain strong, long‑term relationships with major clients, distributors, and retail partners.
• Analyze sales data, market trends, and competitor activities to identify opportunities for growth and improvement.
• Develop and manage the regional sales budget, ensuring cost‑effectiveness and maximizing profitability.
• Collaborate with marketing, supply chain, and other departments to ensure seamless execution of sales initiatives.
• Conduct regular performance reviews and provide constructive feedback to the sales team.
• Oversee the distribution network and ensure efficient product availability across the territory.
• Represent the company at industry events and trade shows.

Requirements

• A Bachelor's degree in Business, Marketing, Sales, or a related field.
• An MBA or equivalent is highly preferred.
• A minimum of 8-10 years of progressive experience in FMCG sales, with at least 3-5 years in a senior sales leadership role.
• Demonstrated track record of achieving and exceeding sales targets in a competitive market.
• Proven experience in managing and developing high‑performing sales teams.
• Strong understanding of sales channels, distribution networks, and key account management within the FMCG sector.
• Excellent negotiation, communication, and interpersonal skills.
• Strategic thinking and strong analytical capabilities with proficiency in sales forecasting and reporting.
• Ability to travel within the region as required.

Benefits

Our client offers a highly competitive salary package, lucrative performance‑based incentives, a company vehicle, comprehensive health insurance, and retirement benefits. This role provides significant autonomy, opportunities for professional development, and the chance to lead a critical function within a growing organization. You will be part of a supportive and dynamic work environment that values innovation and dedication. Join our client and make a tangible difference in their market success.