FMCG Sales Director

Placements24; George; On-site; ZAR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Executive remuneration package

Company vehicle

Medical aid and provident fund

Generous annual leave

Travel opportunities

Executive training

Job summary

Placements24 is seeking an accomplished FMCG Sales Director in George, Western Cape, to lead regional sales, drive revenue growth, and build high-performing teams. You will shape sales strategy, manage key accounts, and expand market presence across South Africa.

The role requires extensive FMCG leadership experience, strong stakeholder relations, and a track record of achieving ambitious targets in a dynamic market. Travel within the Western Cape and beyond is expected.

Qualifications

• 10+ years of sales experience with at least 5 years in a senior leadership role in FMCG.
• Experience in key account management and channel development within South Africa.
• Proven ability to achieve and exceed sales targets and lead high-performance teams.

Responsibilities

• Develop and implement strategic sales plans to achieve objectives for the George, Western Cape territory.
• Lead and mentor the regional sales team to foster high performance and accountability.
• Build and maintain relationships with customers, distributors, and retail partners.

Skills

Leadership

Negotiation

Communication

Strategic thinking

Sales planning

Travel willingness

Education

Bachelor’s degree

Master’s degree desirable

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a prominent force in the FMCG industry, is actively searching for a seasoned and results-oriented FMCG Sales Director to lead their sales operations in the George, Western Cape region. This executive position requires a strategic thinker with a proven ability to build and motivate high-performing sales teams, drive revenue growth, and expand market presence. The ideal candidate will possess an extensive background in sales leadership within the FMCG sector, coupled with a profound understanding of distribution channels, key account management, and retail dynamics in the South African context. You will be instrumental in shaping sales strategies, fostering strong relationships with key stakeholders, and ensuring the achievement of ambitious sales targets. This is a critical leadership role offering the opportunity to influence the commercial direction of the company and contribute significantly to its overall success in the vibrant Western Cape market. The successful applicant will be a visionary leader, adept at navigating complex market challenges and capitalizing on emerging opportunities to maintain and enhance our client's competitive edge.

Key Responsibilities

• Develop and implement strategic sales plans to achieve corporate objectives and sales targets for the George, Western Cape territory.
• Lead, mentor, and manage the regional sales team, fostering a culture of high performance and accountability.
• Build and maintain strong, long-lasting relationships with key customers, distributors, and retail partners.
• Identify and pursue new business opportunities to expand market share and revenue streams.
• Analyze sales data and market trends to forecast future sales performance and adjust strategies accordingly.
• Oversee the effective execution of sales promotions and marketing initiatives in coordination with the marketing department.
• Manage the sales budget and ensure optimal resource allocation for maximum ROI.
• Conduct regular performance reviews and provide coaching to sales representatives to enhance their skills and productivity.
• Represent the company at industry events, trade shows, and conferences.
• Ensure compliance with company policies and ethical sales practices throughout the Western Cape.

Requirements

• Bachelor’s degree in Business Management, Marketing, Sales, or a related discipline. A Master’s degree is highly desirable.
• A minimum of 10 years of progressive experience in sales, with at least 5 years in a senior sales leadership role within the FMCG industry.
• Demonstrated success in achieving and exceeding sales targets in a competitive market.
• Proven experience in key account management and channel development within South Africa.
• Strong understanding of retail operations and FMCG distribution networks.
• Exceptional leadership, negotiation, and communication skills.
• Strategic thinking and robust analytical capabilities.
• Ability to travel extensively within the George, Western Cape region and occasionally beyond.
• Proficiency in CRM software and sales analytics tools.
• Valid driver’s license and willingness to travel.

Benefits

• Highly competitive executive remuneration package including base salary and significant performance-based bonuses.
• Company vehicle and fuel allowance.
• Comprehensive medical aid and provident fund.
• Generous annual leave entitlement.
• Opportunities for international and domestic travel.
• Professional development and executive training programs.