Area Sales Director

Placements24; George; On-site; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Company car and fuel allowance

Comprehensive medical and life보험

Job summary

Placements24 is seeking an Area Sales Director to lead sales operations in George, Western Cape. You will develop sales strategies, lead a high-performing team, and cultivate relationships with distributors and retailers to drive revenue growth.

The role requires 10+ years in consumer goods sales, with 5+ in leadership, strong negotiation and CRM skills, and willingness to travel within the territory. A competitive package includes performance-based incentives.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.

Responsibilities

• Develop and implement comprehensive sales strategies to achieve regional revenue targets.
• Lead, coach, and motivate a team of sales representatives and managers to maximize performance.
• Analyze sales data, market trends, and competitor activities to identify opportunities and challenges.
• Build and maintain strong, long-lasting relationships with key clients, distributors, and stakeholders.
• Manage the sales pipeline, forecast sales, and report on progress to senior management.
• Ensure effective territory management and resource allocation.
• Develop and execute promotional plans and marketing initiatives to support sales efforts.
• Collaborate with marketing, product development, and operations teams to ensure alignment.
• Conduct regular performance reviews and provide ongoing feedback and training to the sales team.
• Represent the company at industry events and trade shows in the George, Western Cape area.

Skills

Leadership

Strategic thinking

Negotiation

Communication

Presentation

CRM proficiency (Salesforce)

Sales analytics

Team coaching

Travel readiness

Education

Bachelor’s degree in Business/Marketing

MBA (preferred)

Tools

Salesforce

Job description

About the Role

Our client, a fast-growing consumer goods company, is seeking a strategic and results-oriented Area Sales Director to lead sales operations in the vibrant George, Western Cape region. This leadership position is critical to expanding market share and driving revenue growth. The successful candidate will be responsible for developing and executing effective sales strategies, managing a high-performing sales team, and fostering strong relationships with key distributors and retail partners across the territory. You will analyze market trends, identify new business opportunities, and ensure the achievement of ambitious sales targets. This role requires exceptional leadership acumen, deep market knowledge, and a passion for sales excellence. Joining our client means becoming part of a dynamic team committed to innovation and customer satisfaction.

Key Responsibilities

• Develop and implement comprehensive sales strategies to achieve regional revenue targets.
• Lead, coach, and motivate a team of sales representatives and managers to maximize performance.
• Analyze sales data, market trends, and competitor activities to identify opportunities and challenges.
• Build and maintain strong, long-lasting relationships with key clients, distributors, and stakeholders.
• Manage the sales pipeline, forecast sales, and report on progress to senior management.
• Ensure effective territory management and resource allocation.
• Develop and execute promotional plans and marketing initiatives to support sales efforts.
• Collaborate with marketing, product development, and operations teams to ensure alignment.
• Conduct regular performance reviews and provide ongoing feedback and training to the sales team.
• Represent the company at industry events and trade shows in the George, Western Cape area.

Requirements

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• 10+ years of proven sales experience in the consumer goods sector, with at least 5 years in a sales leadership role.
• Demonstrated track record of exceeding sales targets and driving revenue growth.
• Strong understanding of sales methodologies and channel management.
• Exceptional leadership, team management, and coaching skills.
• Excellent negotiation, communication, and presentation abilities.
• Proficiency in CRM software (e.g., Salesforce) and sales analytics tools.
• Strategic thinking and strong analytical skills.
• Ability to travel within the assigned territory as needed.
• Knowledge of the George, Western Cape market dynamics is a significant advantage.

Benefits

• Highly competitive base salary and uncapped commission structure.
• Annual performance bonus and incentives.
• Comprehensive medical and life insurance coverage.
• Company car and fuel allowance.
• Retirement fund with matching contributions.
• Extensive opportunities for career advancement and professional development.
• Expense account for business-related travel and entertainment.
• Employee discounts on company products.