Regional Sales Manager - FMCG

Placements24; George; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Base salary + commission

Medical and dental insurance

Retirement annuity plan

Annual performance bonus

Travel allowance

Staff discounts on company products

Job summary

Placements24 in George, Western Cape, seeks a Regional Sales Manager to drive sales performance across the region. You will lead a dedicated sales team, set strategic objectives, and manage key accounts to expand market share.

The ideal candidate will have a strong FMCG background, proven leadership, and the ability to analyze data and forecast effectively. This role requires travel within George and surrounding areas based on business needs.

Qualifications

• Bachelor's degree in Sales, Marketing, Business Administration, or related discipline.
• 6+ years of proven sales management experience, with at least 3 years in a leadership role within FMCG.
• Successful track record of achieving/exceeding sales targets in a competitive market.
• Strong understanding of sales processes, channel management and CRM.
• Excellent leadership, communication, and interpersonal skills.
• Willingness to travel within George region and surrounding areas.

Responsibilities

• Develop and execute regional sales strategies to meet or exceed targets.
• Lead, train, and motivate a team of sales representatives to achieve goals.
• Build and maintain relationships with key accounts and distributors.
• Analyze sales data, market trends, and competitor activity to identify opportunities and threats.
• Prepare sales plans, forecasts, and budgets for the region.
• Conduct performance reviews and provide coaching to team members.
• Identify new business opportunities and expand the customer base.
• Ensure effective territory management and optimal allocation of resources.
• Liaise with marketing and operations to align with company objectives.
• Report regularly to senior management on sales performance.

Skills

Leadership

Sales management

CRM

Forecasting

Negotiation

Communication

Strategic planning

Travel readiness

Education

Bachelor's degree in Sales, Marketing, Business Administration, or related discipline

Tools

CRM software

Job description

About the Role

Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) industry, is actively seeking a results-driven Regional Sales Manager to oversee operations in George, Western Cape. This role is critical for driving sales performance, expanding market share, and managing a dedicated sales team across the region. The ideal candidate will possess a deep understanding of sales strategies within the FMCG landscape and a proven ability to motivate and lead a team to achieve ambitious targets. You will be responsible for setting sales objectives, analyzing sales data, and developing effective sales plans to ensure sustained growth and profitability. This is an exceptional opportunity to make a significant impact within a dynamic and growing organization that values leadership and strategic execution. The position requires strong analytical skills and a proactive approach to identifying and capitalising on market opportunities in George area and surrounding territories. We are looking for a seasoned sales professional who can foster strong relationships with clients and internal stakeholders.

Key Responsibilities

• Develop and execute regional sales strategies to meet or exceed sales targets.
• Manage, train, and motivate a team of sales representatives to achieve individual and team goals.
• Build and maintain strong, long-lasting customer relationships with key accounts and distributors.
• Analyze sales data, market trends, and competitor activities to identify opportunities and threats.
• Develop and implement effective sales plans, forecasts, and budgets for the region.
• Conduct regular performance reviews and provide coaching to sales team members.
• Identify new business opportunities and expand the company's customer base.
• Ensure effective territory management and optimal allocation of sales resources.
• Liaise with marketing and operations teams to ensure alignment with company objectives.
• Prepare and present regular sales reports to senior management.

Requirements

• Bachelor's degree in Sales, Marketing, Business Administration, or a related discipline.
• A minimum of 6 years of proven experience in sales management, with at least 3 years in a leadership role within the FMCG sector.
• Demonstrated success in achieving and exceeding sales targets in a competitive market.
• Strong understanding of sales processes, channel management, and customer relationship management (CRM) principles.
• Excellent leadership, team management, and motivational skills.
• Proficiency in sales analysis and forecasting techniques.
• Exceptional negotiation, communication, and interpersonal skills.
• Ability to travel within the George, Western Cape region and occasionally beyond.
• Strong problem-solving abilities and a strategic approach to sales challenges.
• Familiarity with the local market dynamics in Western Cape is highly desirable.

Benefits

Our client offers an attractive base salary plus a generous commission and bonus structure designed to reward high performance. The package includes comprehensive medical and dental insurance, a retirement annuity plan, and significant opportunities for professional development and career progression. Employees also benefit from an annual performance bonus, travel allowance, and staff discounts on company products. This role offers the chance to lead a high-performing team and contribute significantly to the company's success in the vibrant George market.