National Sales Manager - Retail FMCG

Placements24; George; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Company car or car allowance

Medical and retirement benefits

Uncapped commission

Travel expenses covered

Relocation assistance

Job summary

Placements24 is seeking a seasoned National Sales Manager to drive FMCG sales across George, Western Cape and beyond. You will develop strategies, lead a high-performing national sales team, and expand market penetration with key retail partners nationwide.

The role requires strong leadership, deep knowledge of SA retail channels, and a proven track record of revenue growth. A Bachelor's degree (MBA preferred) and willingness to travel nationally are essential.

Qualifications

• 8–10 years of progressive sales management experience, with at least 5 years in a senior FMCG role.
• Deep knowledge of the South African retail landscape and distribution channels for FMCG products.
• Proven ability to build and manage effective sales teams and drive revenue growth.
• Willingness to travel nationally and relocate to George, Western Cape if required.

Responsibilities

• Develop, implement, and monitor national sales strategies to achieve targets and profitability goals.
• Lead, mentor, and motivate a high-performing national sales team and drive professional development.
• Analyze sales performance data, market trends, and competitor activities to identify growth opportunities.
• Build and maintain strong relationships with major retail chains, distributors, and key accounts across South Africa.
• Oversee the entire sales process from lead generation to closing deals and customer satisfaction.
• Develop and manage sales budgets, forecasts, and reporting mechanisms.

Skills

Sales management

National sales

Leadership

Negotiation

Business development

Education

Bachelor's degree

MBA

Tools

CRM software

Job description

About the Role

Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a seasoned and results-driven National Sales Manager to spearhead sales operations across George, Western Cape , and beyond. This pivotal role involves developing and implementing effective sales strategies to achieve ambitious revenue targets, expand market penetration, and cultivate strong relationships with key retail partners nationwide. The ideal candidate will possess a deep understanding of the FMCG retail landscape, exceptional leadership capabilities, and a proven history of driving sales growth in competitive markets. This position offers a fantastic opportunity to lead a dedicated sales team and make a significant impact on the company's trajectory within the dynamic South African market. You will be based in the scenic city of George , a hub for regional commerce and a gateway to the beautiful Garden Route, contributing to the economic vitality of the Western Cape .

Key Responsibilities

• Develop, implement, and monitor national sales strategies to achieve or exceed sales targets and profitability goals.
• Lead, mentor, and motivate a high-performing national sales team, providing guidance and fostering professional development.
• Analyze sales performance data, market trends, and competitor activities to identify areas for improvement and new growth opportunities.
• Build and maintain strong, long-lasting relationships with major retail chains, distributors, and key accounts across South Africa.
• Oversee the entire sales process, from lead generation and negotiation to closing deals and ensuring customer satisfaction.
• Develop and manage sales budgets, forecasts, and reporting mechanisms to ensure financial accountability.
• Collaborate closely with marketing, operations, and product development teams to ensure alignment of sales efforts with overall business objectives.
• Identify and secure new business opportunities and strategic partnerships to expand the company's market reach.
• Represent the company at industry events, trade shows, and client meetings.
• Ensure compliance with company policies and procedures across all sales activities.

Requirements

• A Bachelor's degree in Business Administration, Marketing, Sales Management, or a related field is required; an MBA or equivalent is a plus.
• A minimum of 8-10 years of progressive sales management experience, with at least 5 years in a senior role within the FMCG industry .
• Demonstrated success in developing and executing national sales strategies and achieving significant revenue growth.
• In-depth knowledge of the South African retail landscape and distribution channels for FMCG products.
• Proven ability to build and manage effective sales teams and strong relationships with key accounts.
• Excellent leadership, negotiation, communication, and interpersonal skills.
• Strong analytical and problem-solving abilities, with proficiency in sales forecasting and CRM software.
• Ability to travel nationally as required to meet with clients and manage the sales team.
• Based in or willing to relocate to George, Western Cape , with flexibility for hybrid work arrangements.
• A valid driver's license and a clean driving record are essential.

Benefits

• Highly competitive base salary with uncapped commission and performance-based bonuses.
• Company car or car allowance.
• Comprehensive medical and retirement benefits.
• Significant opportunities for career advancement within a growing national company.
• Allowance for professional development and training.
• Travel expenses fully covered.
• A dynamic and challenging work environment within the thriving FMCG sector .
• Relocation assistance may be considered for the right candidate.