Sales Development Representative (SDR)

VirtuHire; South Africa; On-site; ZAR 180,000 - 300,000; Full time

Job summary

VirtuHire is seeking an experienced Sales Development Representative to drive outbound B2B sales for a SaaS solution in the South African hospitality market. The role focuses on identifying decision-makers in hotel groups, restaurant chains, and franchise operators and turning prospects into qualified opportunities for the senior sales team.

You will work from a remote setup, maintain CRM records, meet monthly activity targets, and collaborate with the sales team to ensure smooth handovers.

Qualifications

• Outbound prospecting experience to generate qualified appointments.
• Comfortable making a high volume of outbound calls.
• Strong objection-handling and relationship-building skills.
• KPIs and sales targets experience with reliable internet and home office.
• Ability to work UK-aligned business hours.

Responsibilities

• Conduct high-volume outbound prospecting via phone, email, and LinkedIn.
• Identify and engage decision-makers within hospitality.
• Generate qualified appointments for the senior sales team.
• Maintain accurate CRM records and update prospect activity.
• Manage follow-up communications to maximise conversions.
• Build and maintain a healthy sales pipeline.
• Work toward monthly appointment and activity targets.
• Collaborate with the sales team for smooth handovers of opportunities.
• Stay informed about market trends in hospitality.

Skills

Outbound sales

Cold calling

English proficiency

Lead qualification

B2B sales

Remote work

Tools

HubSpot CRM

Job description

About the Role

We are looking for an experienced and driven Sales Development Representative (SDR) to help introduce an innovative SaaS solution to the South African hospitality market.

This is a high-impact outbound sales role where you'll be responsible for identifying and engaging hotel groups, restaurant groups, and franchise operators, generating qualified sales opportunities for the senior sales team.

If you thrive in a target-driven environment, enjoy speaking with decision-makers, and have a passion for outbound sales, we'd love to hear from you.

Key Responsibilities

• Conduct high-volume outbound prospecting via phone, email, and LinkedIn.
• Identify and engage decision-makers within the hospitality industry.
• Generate qualified appointments for the senior sales team.
• Maintain accurate CRM records and update prospect activity.
• Manage follow-up communications to maximise conversion opportunities.
• Build and maintain a healthy sales pipeline.
• Work towards monthly appointment and activity targets.
• Collaborate closely with the sales team to ensure smooth handovers of qualified opportunities.
• Stay informed about market trends and developments within the hospitality sector.

Ideal Candidate

We're looking for someone who has:

• 3-6 years of outbound B2B sales or SDR experience.
• Previous experience booking appointments for software or technology solutions.
• Strong cold-calling experience and confidence speaking with senior decision-makers.
• Excellent verbal and written English communication skills.
• Experience using CRM systems such as HubSpot (preferred).
• A resilient, self-motivated, and target-driven mindset.
• Strong organisational skills and excellent pipeline management.
• The ability to work independently in a remote environment.
• An understanding of the South African hospitality industry would be highly advantageous.

Essential Requirements

• Proven experience in outbound prospecting.
• Experience generating qualified sales appointments.
• Comfortable making a high volume of outbound calls.
• Strong objection-handling and relationship-building skills.
• Experience working towards KPIs and sales targets.
• Reliable internet connection and a professional home office setup.
• Ability to work UK-aligned business hours.