Sales Development Representative (SDR)

WatersEdge Solutions; Johannesburg; On-site; ZAR 300,000 - 500,000; Full time

Benefits offered by this job

Competitive market salary

Share incentive scheme

Generous vacation policy

Unlimited coffee, drinks, and healthy snacks

Opportunity to grow within a fast-scaling sales team

Job summary

WatersEdge Solutions is seeking a motivated Sales Development Representative in Johannesburg to drive top-of-funnel growth. The ideal candidate will have a Bachelor’s degree or relevant experience, and strong communication skills. Responsibilities include researching prospects, generating leads, and nurturing relationships. The role offers a competitive salary, a share incentive scheme, and a hybrid working model with generous benefits. Join a high-growth team that celebrates ambition and collaboration.

Qualifications

• Excellent communication skills across phone and email.
• Desire to grow within a sales organization.
• Ability to work towards activity and performance targets.

Responsibilities

• Generate leads and build relationships with prospects.
• Manage and maintain a pipeline of interested prospects.
• Conduct cold calls and email outreach to generate sales opportunities.
• Report results to the Sales Manager.

Skills

Strong communication skills

Creative problem-solving

Analytical thinking

Proactive, results-driven approach

Confidence in engaging prospects

Education

Bachelor’s degree or 3 years relevant experience

Job description

Location: CPT/JHB

Employment Type: Full-Time

Industry: B2B SaaS | HR Tech | Global Workforce Solutions

WatersEdge Solutions is partnering with a fast-growing global HR tech business to recruit a motivated and results-driven Sales Development Representative. This is a strong opportunity for someone with excellent communication skills, a proactive mindset, and a passion for building relationships to grow their career in B2B sales. The role focuses on driving top-of-funnel growth by identifying, qualifying, and nurturing high-potential leads for the sales team.

About the Role

As Sales Development Representative, you’ll support the Go-To-Market team by researching prospects, conducting outreach, qualifying leads, and setting up meetings for sales executives. You’ll play a direct role in building a strong sales pipeline while learning best practices in modern B2B sales. This role is ideal for someone ambitious, coachable, and eager to grow within a high-performing sales organisation.

Key Responsibilities

• Represent the company’s products and services with a strong understanding of client needs
• Generate leads and build relationships with warm prospects and new potential clients
• Manage and maintain a pipeline of interested prospects
• Engage sales executives for next steps and meeting handovers
• Refine and contribute to the lead generation playbook
• Conduct cold calls and email outreach to generate new sales opportunities
• Identify prospect needs and suggest relevant products or services
• Build long-term trust with prospects to qualify leads effectively
• Proactively identify new business opportunities in the market
• Set up meetings or calls between prospective customers and sales executives
• Report weekly, monthly, and quarterly results to the Sales Manager

What You’ll Bring

• Bachelor’s degree or at least 3 years of relevant work experience
• Strong communication skills across phone and email
• Creative problem-solving ability and analytical thinking
• Strong desire to grow within a sales organisation
• Proactive, results-driven approach
• Confidence engaging prospects and building relationships
• Ability to work towards activity and performance targets

Nice to Have

• Previous experience as a Sales Development Representative
• Track record of achieving or exceeding sales quotas
• Exposure to B2B SaaS or HR tech sales environments

What’s On Offer

• Competitive market salary
• Share incentive scheme
• Generous vacation policy
• Hybrid working model with flexibility
• Daily perks including unlimited coffee, drinks, and healthy snacks
• Opportunity to grow within a fast-scaling global sales team

Company Culture

This is a high-growth, values-driven environment that celebrates continuous improvement, global collaboration, impact, and excellence. The team values people who are ambitious, resilient, and eager to contribute meaningfully. You’ll be joining a business that encourages learning, challenges the status quo, and rewards those who take ownership of outcomes.