Business Development Representative

WatersEdge Solutions; Cape Town; On-site; ZAR 279,000 - 390,600; Full time

Benefits offered by this job

Collaborative sales environment

Opportunity to build pipeline in a growing market

Job summary

WatersEdge Solutions is hiring a Business Development Representative in Cape Town to generate demand and create revenue opportunities. The ideal candidate should have significant outbound sales experience and excellent communication skills. In this role, you will engage with prospective partners and maintain CRM records to support the Account Executive team.

Join a values-led team focused on customer impact, collaboration, and growth in the SaaS industry.

Qualifications

• Proven outbound sales experience.
• Excellent written and verbal communication skills.
• Detail-oriented approach and strong organizational skills.
• Ability to build trusted stakeholder relationships.
• Strong analytical skills for channel performance.

Responsibilities

• Generate demand through outbound prospecting and marketing.
• Make outbound calls to prospective partners.
• Engage prospects via phone, email, and social media.
• Qualify leads and route opportunities to sales representatives.
• Maintain accurate CRM records of prospecting activities.

Skills

Outbound sales experience

Excellent communication skills

Organizational skills

Problem-solving ability

Collaboration skills

Tools

Salesforce

Job description

Location: South Africa
Employment Type: Full-Time
Industry: SaaS | Accounting Technology | Partner Sales

WatersEdge Solutions is partnering with a client to recruit a driven Business Development Representative to generate demand, qualify leads, and create revenue opportunities across a defined market. This role is ideal for someone with strong outbound sales experience, excellent communication skills, and the ability to build trusted relationships with prospective partners.

About the Role

As Business Development Representative, you’ll focus on creating demand for platform solutions through outbound calls, email, social media, events, and targeted prospecting. You’ll identify and qualify potential partners, maintain accurate CRM records, and hand over strong opportunities to the Account Executive team.

Key Responsibilities

• Generate demand through outbound prospecting, events, marketing activity, and targeted lists
• Make outbound calls to prospective accountants, bookkeepers, and enterprise subsidiaries
• Use phone, email, and social media to engage prospects
• Qualify leads and route opportunities to the right sales representative
• Research potential partners and identify key decision-makers
• Maintain accurate CRM records of prospecting activity
• Collaborate with sales teams to improve lead generation strategy
• Arrange and host events for prospective partners across South Africa

What You’ll Bring

• Proven outbound sales experience
• Excellent written and verbal communication skills
• Strong work ethic and ability to thrive in a fast-paced environment
• Ability to quickly learn new technology and softwareDetail-oriented approach with strong organisational skills
• Ability to build trusted stakeholder relationships
• Strong problem-solving ability and commercial curiosity
• Team-player mindset with strong internal collaboration skills

Nice to Have

• Previous SaaS experience
• Familiarity with Salesforce or similar CRM systems
• Experience generating leads across multiple channels
• Strong analytical skills to assess channel performance and optimise lead generation

What’s On Offer

• Opportunity to build pipeline in a growing SaaS partner ecosystem
• Exposure to accounting, bookkeeping, and technology markets
• Collaborative sales environment with strong team support
• Role with clear impact on revenue growth and market expansion

Company Culture

This is a values-led environment focused on customer impact, collaboration, accountability, and progress. The team values people who move quickly on the right priorities, build trust through transparency, and communicate with empathy, clarity, and respect.