Sales Development Representative

WatersEdge Solutions; Cape Town; On-site; ZAR 300,000 - 400,000; Full time

Benefits offered by this job

Ongoing training and coaching

Career progression opportunities

Flexible working model

Job summary

WatersEdge Solutions, located in Cape Town, is hiring a Sales Development Representative. This role focuses on recruiting and onboarding new accounting partners and requires strong telephonic sales skills and a consultative approach to sales. Candidates should thrive in a target-driven environment and possess excellent organizational and communication skills.

The position offers a hybrid working model, emphasizing collaboration and professional development opportunities.

Qualifications

• Experience in sales development or inside sales.
• Ability to manage high call volumes with quality interactions.
• Self-motivated and able to work independently.

Responsibilities

• Recruit and onboard new accounting partners.
• Manage inbound leads through the sales funnel.
• Conduct high-volume outbound calls to partners.

Skills

Telephonic sales skills

Relationship-building

Consultative sales approach

Organizational skills

Communication skills

Time-management skills

Tools

Salesforce

Google Workspace

Job description

Overview

Location: Cape Town (Hybrid)

Employment Type: Full-Time

Industry: SaaS | FinTech | Accounting Technology

WatersEdge Solutions is partnering with a leading global technology business to recruit a driven and ambitious Sales Development Representative. This is an exciting opportunity for a sales-focused professional who enjoys building relationships, generating opportunities, and helping accounting practices adopt innovative technology solutions.

This role is ideal for someone who thrives in a target-driven environment, enjoys high-volume engagement, and is motivated by achieving measurable results while contributing to the growth of a leading SaaS platform.

About the Role

As a Sales Development Representative, you will be responsible for recruiting, educating, and onboarding new accounting partners through the inbound lead funnel. Working closely with the Account Executive and Territory Management teams, you will engage prospective partners, drive participation in training and certification programs, and ensure a seamless onboarding experience.

You will play a key role in growing the partner ecosystem while maintaining high-quality CRM data and supporting broader sales growth initiatives.

What You’ll Do (Key Responsibilities)

• Recruit and onboard new accounting and bookkeeping partners
• Educate prospective partners on platform benefits and partner opportunities
• Manage inbound leads through the sales funnel
• Conduct high-volume outbound and follow-up calls to prospective partners
• Schedule and facilitate meetings with prospective accounting practices
• Support partner growth and early-stage engagement activities
• Maintain accurate CRM records and sales activity tracking
• Drive attendance at webinars, training sessions, certification events, and partner forums
• Collaborate with Territory Account Managers and Account Executives to maximise partner success
• Manage pipeline activities and ensure timely follow-up on opportunities
• Achieve monthly sales activity and partner acquisition targets
• Build strong relationships with accounting professionals and industry stakeholders

What You’ll Bring (Qualifications)

• Previous experience in sales development, business development, inside sales, or lead generation
• Strong telephonic sales and relationship-building skills
• Consultative sales approach with the ability to uncover client needs
• Ability to manage high call volumes while maintaining quality interactions
• Strong communication and presentation skills
• Self-motivated with the ability to work independently
• Excellent organisational and time-management skills
• Comfortable working towards activity and conversion targets
• Interest in SaaS, FinTech, and accounting technology solutions
• Strong attention to detail and CRM discipline

Nice to Have

• Experience using Salesforce or similar CRM platforms
• Experience within SaaS, FinTech, or technology sales environments
• Knowledge of accounting practices or bookkeeping businesses
• Experience selling to professional services firms
• Familiarity with Google Workspace tools

What’s On Offer

• Opportunity to join a global leader in SaaS and accounting technology
• Exposure to the rapidly growing FinTech sector
• Collaborative and high-performing sales environment
• Clear career progression opportunities within sales and account management
• Ongoing training, coaching, and professional development
• Hybrid working model with flexibility and team collaboration
• Opportunity to make a meaningful impact on small business success

Company Culture

This is a purpose-driven, customer-centric organisation that believes in helping businesses thrive through technology. The culture is collaborative, inclusive, and growth-oriented, with a strong focus on innovation, continuous learning, accountability, and teamwork. Employees are empowered to take ownership, contribute ideas, and build rewarding careers while making a real impact on customers and communities.