Remote Seo Strategist - Multifamily & Local Search

Blacksmith Agency Llc; Wes-Kaap; Remote; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary package

Global brand exposure

Professional development resources

Collaborative virtual team

Job summary

Blacksmith Agency Llc is seeking a Remote Digital Marketing Specialist for the hospitality sector. You will develop and execute strategies spanning SEO, SEM, content creation, social media, and email marketing to boost brand visibility and drive online bookings.

You should have 5+ years of digital marketing experience, with hospitality/travel focus, and strong analytics. This role offers fully remote work with opportunities to contribute to a leading hospitality brand across Southern Africa.

Qualifications

• 5+ years of digital marketing experience.
• Hospitality or travel industry focus preferred.
• Proficient with CMS and content management.
• Strong understanding of SEO, SEM, social media, email marketing.

Responsibilities

• Develop and implement digital marketing strategies across websites, social media, email, and paid ads.
• Manage and optimize SEO/SEM campaigns to improve rankings and drive traffic.
• Create engaging content for social channels, blogs, and newsletters.
• Monitor website traffic and campaign performance using analytics tools.
• Develop targeted email marketing campaigns to nurture leads and promote services.

Skills

Digital marketing

SEO

SEM

Social media

Content creation

Email marketing

Analytics

Data-driven decisions

Remote work

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

SEMrush

Hootsuite

Mailchimp

Job description

Remote Digital Marketing Specialist - Hospitality

Our client, a rapidly growing hotel chain with a presence across Southern Africa, is seeking a talented and experienced Remote Digital Marketing Specialist. This role is crucial for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive online bookings, and engage with a global audience. Operating entirely remotely, you will leverage your expertise in SEO, SEM, social media marketing, content creation, and email marketing to elevate our client's online presence. The ideal candidate is a creative thinker, data-driven, and possesses a strong understanding of the hospitality industry's unique marketing challenges and opportunities. This position offers the flexibility to work from anywhere, with a focus on contributing to the success of a dynamic hospitality brand with roots potentially in areas like Polokwane.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across various platforms (website, social media, email, paid advertising).
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
• Create engaging and relevant content for social media channels, blog posts, and email newsletters.
• Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
• Develop and execute targeted email marketing campaigns to nurture leads and promote services.

Requirements

• Minimum of 5 years of experience in digital marketing, with a focus on the hospitality or travel industry.
• Proven track record of developing and executing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, Hootsuite, Mailchimp, etc.
• Excellent content creation and copywriting skills.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Self-motivated, disciplined, and capable of working independently in a remote environment.
• Excellent communication and collaboration skills.
• Bachelor\'s degree in Marketing, Communications, Business, or a related field.
• Experience with website content management systems (CMS) is a plus.

Benefits

• Fully remote work arrangement offering significant flexibility and work-life balance.
• Competitive salary package with performance-based incentives.
• Opportunity to work with a leading brand in the global hospitality industry.
• Access to professional development resources and continuous learning opportunities.
• Collaborative and supportive virtual team environment.
• Be part of an innovative team driving digital growth in the luxury travel market from anywhere in South Africa.