Digital Marketing Specialist (Hospitality)

Placements24; George; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Remote-first work

Professional development

Home office setup

Collaborative virtual team

Job summary

Placements24 is seeking a skilled Digital Marketing Specialist to lead our remote-first digital strategy for a boutique hotel brand across South Africa. You will drive SEO, SEM, social media, email campaigns and content development to boost online bookings.

With 4+ years of hospitality digital marketing experience, you will analyze performance, report ROI, and collaborate with teams to maintain brand consistency while working remotely, including the George region.

Qualifications

• 4+ years of digital marketing experience in hospitality or travel.
• Proven ability to drive bookings through online campaigns.
• Strong analytical and reporting skills.

Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media and email.
• Create engaging content and manage campaigns to grow online bookings.
• Analyze performance metrics, report ROI and optimize budgets.
• Collaborate with internal teams to ensure brand consistency.

Skills

Digital marketing

SEO

SEM

Social media marketing

Email marketing

Content creation

Analytics

Communication

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

CMS experience

Job description

About the Role

Our client, a rapidly expanding boutique hotel chain with properties across **South Africa**, is seeking a talented and experienced Digital Marketing Specialist to join their remote-first team. This role is crucial for driving online visibility, engagement, and bookings across all digital platforms. The specialist will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content creation, specifically tailored for the hospitality sector. The ideal candidate is a creative, data-driven professional with a deep understanding of online consumer behavior and the ability to translate marketing objectives into measurable results. This is an excellent opportunity for a skilled digital marketer to work independently and contribute to the growth of a dynamic hospitality brand from anywhere in the world, with a focus on supporting our operations, including in the **George** region.

Key Responsibilities

• Develop and implement effective digital marketing strategies to drive website traffic, online bookings, and brand awareness.
• Manage and optimize Search Engine Optimization (SEO) campaigns to improve organic search rankings.
• Plan and execute Search Engine Marketing (SEM) campaigns, including Google Ads and other paid search platforms.
• Develop and manage engaging social media content and campaigns across relevant platforms.
• Create and manage email marketing campaigns, including newsletters and promotional offers.
• Develop compelling website content, blog posts, and other marketing collateral.
• Analyze digital marketing performance metrics, track ROI, and provide regular reports with actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the hospitality industry.
• Collaborate with internal teams to ensure brand consistency across all digital channels.
• Manage online reputation and guest reviews across various platforms.

Requirements

• Minimum of 4 years of experience in digital marketing, with a strong focus on the hospitality industry.
• Proven success in developing and executing digital marketing campaigns that drive measurable results (e.g., bookings, leads).
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical and data interpretation skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Experience with website content management systems (CMS) is a plus.

Benefits

• Competitive salary with potential for performance-based bonuses.
• Flexible remote work arrangement.
• Opportunities for professional development and online courses.
• Contribution towards home office setup.
• Opportunity to work with a forward-thinking hospitality company.
• Collaborative and supportive virtual team environment.