Remote Digital Marketing Specialist - Hospitality

Placements24; Polokwane; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Annual bonuses

Professional growth

Flexible schedule

Job summary

Placements24 is seeking a talented Remote Digital Marketing Specialist to lead the development and execution of digital strategies across SEO, SEM, social media, content, and email marketing for a Southern Africa hotel group.

Working remotely, you will optimize campaigns, analyze performance with Google Analytics, manage budgets, and collaborate with sales and operations to boost brand visibility and online bookings, with room for professional growth.

Qualifications

• Minimum of 5 years of experience in digital marketing, with hospitality or travel focus.
• Proven track record of developing and executing successful campaigns.
• Proficiency with digital marketing tools and content creation.

Responsibilities

• Develop and implement digital marketing strategies across website, social media, email, and paid advertising.
• Manage and optimize SEO/SEM campaigns to improve rankings and traffic.
• Create engaging content for social channels, blogs, and newsletters.
• Analyze website traffic and campaign performance using analytics tools.
• Manage budgets and report on ROI; collaborate with sales and operations.

Skills

Digital marketing

SEO

SEM

Social media marketing

Content creation

Email marketing

Analytics

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

SEMrush

Hootsuite

Mailchimp

Job description

About the Role

Our client, a rapidly growing hotel chain with a presence across Southern Africa, is seeking a talented and experienced Remote Digital Marketing Specialist. This role is crucial for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive online bookings, and engage with a global audience. Operating entirely remotely, you will leverage your expertise in SEO, SEM, social media marketing, content creation, and email marketing to elevate our client's online presence. The ideal candidate is a creative thinker, data-driven, and possesses a strong understanding of the hospitality industry's unique marketing challenges and opportunities. This position offers the flexibility to work from anywhere, with a focus on contributing to the success of a dynamic hospitality brand with roots potentially in areas like Polokwane .

Key Responsibilities

Develop and implement innovative digital marketing strategies across various platforms (website, social media, email, paid advertising). Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic. Create engaging and relevant content for social media channels, blog posts, and email newsletters. Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics. Develop and execute targeted email marketing campaigns to nurture leads and promote services. Manage social media communities, respond to inquiries, and foster positive brand engagement. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Collaborate with internal teams (e.g., sales, operations) to align marketing efforts with business objectives. Manage digital advertising budgets and ensure maximum ROI. Prepare regular reports on digital marketing performance and provide actionable insights.

Requirements

Minimum of 5 years of experience in digital marketing, with a focus on the hospitality or travel industry. Proven track record of developing and executing successful digital marketing campaigns. In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing. Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, Hootsuite, Mailchimp, etc. Excellent content creation and copywriting skills. Strong analytical skills and the ability to interpret data to drive strategic decisions. Self-motivated, disciplined, and capable of working independently in a remote environment. Excellent communication and collaboration skills. Bachelor's degree in Marketing, Communications, Business, or a related field. Experience with website content management systems (CMS) is a plus.

Benefits

• This is a fully remote position, offering significant flexibility and autonomy.
• Our client offers a competitive salary, annual bonuses based on performance metrics, and opportunities for professional growth through online courses and industry certifications.
• The company provides a flexible work schedule and encourages a healthy work-life balance.
• Access to company-wide virtual team-building events and a supportive online community enhances the remote work experience.
• This role is ideal for a digital marketing professional looking to make a significant impact in the hospitality sector from anywhere, with a potential connection to regions like Polokwane .