Remote Hospitality Digital Marketing Specialist

Placements24; Durban; Hybrid; ZAR 350,000 - 650,000; Full time

Benefits offered by this job

Flexible working hours

Performance bonuses

Home office stipend

Professional development resources

Remote work setup support

Job summary

Placements24 is hiring a Remote Hospitality Digital Marketing Specialist in South Africa. You will spearhead digital campaigns across SEO, SEM, social media, email, and content to boost bookings for a diverse portfolio of hospitality partners.

The role emphasizes analytics, content creation, and collaboration with teams, from a home office in SA. With 5+ years in digital marketing—preferably hospitality/travel—you’ll optimize campaigns, drive conversions, and stay ahead of digital trends,

Qualifications

• Minimum of 5 years of digital marketing experience, with focus on hospitality or travel.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills; proficient with analytics tools (Google Analytics, SEMrush, Hootsuite).
• Experience with CMS and marketing automation platforms.
• Excellent written and verbal communication; ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop, implement, and manage multi-channel digital marketing campaigns (SEO, SEM, social, email, content).
• Analyze market trends and competitors to identify growth opportunities.
• Create engaging content (text, images, video) for digital platforms.
• Manage paid campaigns (Google Ads, social ads) to maximize ROI.
• Monitor website analytics, campaigns, and user behavior; report insights.

Skills

Digital Marketing

SEO

SEM

Content Marketing

Email Marketing

Analytics

Google Analytics

SEMrush

Hootsuite

CMS Platforms

Marketing Automation

Communication

Education

Bachelor's degree in Marketing/Digital Media/Communications

Tools

Google Analytics

SEMrush

Hootsuite

CMS Platforms

Job description

About the Role

Our client, a rapidly expanding online travel and hospitality services provider, is seeking a highly skilled and results-oriented Remote Hospitality Digital Marketing Specialist. This role is fully remote, allowing you to work from anywhere within South Africa. You will be responsible for developing and executing cutting-edge digital marketing strategies to enhance online visibility, drive bookings, and engage with a global audience for our diverse portfolio of hospitality partners. If you are passionate about the digital landscape and have a proven track record in the hospitality sector, this is your opportunity to shape the online presence of numerous establishments from the comfort of your home.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Analyze market trends and competitor activities to identify opportunities for growth and optimization.
• Create engaging and compelling content (text, images, video) tailored for different digital platforms.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Monitor website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics).
• Develop strategies to improve website conversion rates and user experience.
• Build and nurture online communities through engaging social media interactions.
• Collaborate with internal teams and external stakeholders (e.g., hospitality partners) to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Report on campaign performance, providing insights and recommendations for future strategies, supporting our Durban-based partners.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant portion focused on the hospitality or travel industry.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills and proficiency in using digital analytics tools (e.g., Google Analytics, SEMrush, Hootsuite).
• Experience with content management systems (CMS) and marketing automation platforms.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Creative mindset with a keen eye for detail and design.
• Ability to work independently and as part of a distributed team.
• Must have a reliable internet connection and a suitable home office setup.

Benefits

• Fully remote position with flexible working hours.
• Competitive annual salary and potential for performance bonuses.
• Opportunity to work with a diverse range of exciting hospitality clients.
• Professional development opportunities and access to online training resources.
• Contribution towards home office setup and internet costs.
• Collaborative and supportive online team culture.
• Chance to significantly impact the online growth of businesses across KwaZulu-Natal and beyond.