Remote Digital Marketing Specialist - Hospitality Focus

Placements24; Rustenburg; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Professional development

Home office stipend

Job summary

Placements24 is seeking a skilled Digital Marketing Specialist with a hospitality and tourism focus. This fully remote role lets you craft strategies to grow online presence, attract guests, and drive bookings.

You will manage SEO, PPC, email marketing, content, and social campaigns, collaborate with marketing teams and stakeholders, and stay ahead of digital trends shaping hospitality brands. The ideal candidate has 3+ years in digital marketing and a BA in Marketing, Communications, or

Qualifications

• Minimum 3 years of digital marketing experience in hospitality or tourism.
• Proven SEO, SEM, social media, and email marketing track record.
• Strong analytics and ability to turn data into action.

Responsibilities

• Develop and manage digital marketing campaigns across social, search, and email.
• Perform keyword research and implement SEO strategies.
• Manage PPC campaigns (Google Ads, social) to maximize ROI.
• Create engaging content for websites, blogs, and newsletters.
• Analyze performance with analytics tools and provide actionable insights.
• Collaborate with teams and agencies to ensure brand consistency.
• Stay updated on hospitality marketing trends.

Skills

Digital marketing

SEO

PPC

Social media

Content creation

Data analysis

Email marketing

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

About the Role

Our client is seeking a talented and results-driven Digital Marketing Specialist with a specialization in the hospitality and tourism sector. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance our client's online presence, attract new guests, and drive bookings. This includes managing social media campaigns, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content creation. The ideal candidate will have a deep understanding of the unique marketing challenges and opportunities within the hospitality industry and a proven ability to deliver measurable results. You will work closely with marketing teams and stakeholders to align strategies with business objectives and stay ahead of digital marketing trends. This is a fantastic opportunity to shape the online narrative of leading hospitality brands from the comfort of your home office.

Key Responsibilities

• Develop, implement, and manage effective digital marketing campaigns across various platforms (social media, search engines, email).
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Manage and optimize PPC campaigns (Google Ads, social media ads) to maximize ROI.
• Create engaging and compelling content for websites, blogs, social media, and email newsletters.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Develop and execute email marketing strategies to nurture leads and engage existing customers.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the hospitality industry.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign alignment.
• Manage social media communities, responding to inquiries and fostering engagement.
• Identify opportunities for growth and propose new marketing initiatives.

Requirements

• Proven experience (3+ years) in digital marketing, with a strong focus on the hospitality or tourism industry.
• Demonstrable experience with SEO, SEM (PPC), social media marketing, and email marketing platforms.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Excellent content creation and copywriting skills, with an understanding of brand voice.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Experience with marketing automation tools is a plus.
• Excellent written and verbal communication skills.
• Self-motivated, highly organized, and able to manage multiple projects effectively in a remote setting.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A genuine interest in and understanding of the travel and hospitality landscape.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.
• Competitive salary commensurate with experience.
• Opportunities to work with a diverse portfolio of hospitality clients.
• Professional development and training in the latest digital marketing technologies.
• Contribution towards home office setup.
• Collaborative and supportive online work environment.