Remote Digital Marketing Specialist - Hospitality

Placements24; Paarl; Hybrid; ZAR 350,000 - 520,000; Full time

Job summary

Placements24 is seeking a Remote Digital Marketing Specialist to elevate online presence and drive bookings for its hospitality clients across South Africa, with a focus on Paarl, Western Cape. The role requires strategic planning, bold creativity, and a track record in SEO, SEM, content, and social media in the travel sector.

The ideal candidate will manage campaigns end-to-end, analyze performance, and collaborate with teams to ensure consistent branding.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3–5+ years of digital marketing experience in hospitality or travel.
• Proven SEO, SEM, and social media campaign success.
• Strong content marketing and copywriting skills.
• Proficiency with Google Analytics, Google Ads, and social platforms.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and drive bookings.
• Manage and optimize SEO efforts to improve website rankings.
• Plan and execute SEM campaigns (Google Ads).
• Oversee social media strategy and content across platforms.
• Create engaging marketing content including website copy, blogs and emails.
• Analyze campaign performance with analytics tools and report regularly.
• Monitor online reviews and manage brand reputation.
• Collaborate with marketing and other departments for cohesive messaging.
• Stay updated with digital marketing trends and technologies.
• Manage digital ad budgets to maximize ROI.

Skills

SEO

SEM

Social media

Content marketing

Analytics

Copywriting

Project management

Communication

Remote work

CMS familiarity

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Google Ads

Social media tools

CMS platforms

Job description

About the Role

Our client, a leading hospitality group operating across South Africa, is seeking a creative and results-driven Remote Digital Marketing Specialist to enhance their online presence and drive bookings. This position is fully remote, allowing you to leverage your digital marketing expertise from anywhere. You will be responsible for developing and executing digital marketing campaigns across various platforms to attract and engage potential guests, focusing on properties in regions like **Paarl, Western Cape**. The ideal candidate is a strategic thinker with proven experience in SEO, SEM, social media marketing, and content creation within the hospitality or travel sector.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive bookings.
• Manage and optimize Search Engine Optimization (SEO) efforts to improve website rankings.
• Plan and execute Search Engine Marketing (SEM) campaigns, including Google Ads.
• Oversee social media strategy and content creation across relevant platforms (Facebook, Instagram, etc.).
• Create engaging and compelling marketing content, including website copy, blog posts, and email newsletters.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports.
• Monitor online reviews and manage the brand's online reputation.
• Collaborate with the marketing team and other departments to ensure cohesive brand messaging.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Manage digital advertising budgets effectively to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on the hospitality or travel industry.
• Proven track record in developing and executing successful SEO, SEM, and social media campaigns.
• Strong understanding of content marketing principles and best practices.
• Proficiency in Google Analytics, Google Ads, and social media management tools.
• Excellent written and verbal communication skills.
• Creative thinking and a keen eye for detail.
• Ability to work independently in a remote setting and manage multiple projects.
• Familiarity with website content management systems (CMS).
• Knowledge of the **Western Cape** tourism market is a plus.

Benefits

This is a fully remote position offering excellent work-life balance. Our client offers a competitive salary, comprehensive health and retirement benefits, and ongoing opportunities for professional development. You'll be part of a dynamic marketing team that values innovation and collaboration. This role provides a fantastic opportunity for a digital marketing expert to shape the online presence of hospitality businesses, without being tied to the physical location of **Paarl**.