Digital Marketing Manager - Tourism Sector

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote position

Health insurance

Learning opportunities and certs

Paid annual leave

Performance bonuses

Home office stipend

Job summary

Placements24 is seeking a Digital Marketing Manager to lead a remote marketing effort for a global tourism client. You will drive strategies across SEO, SEM, social media, content, and email campaigns to increase brand visibility and online bookings.

You will manage ad budgets, analyze performance with analytics tools, conduct keyword research, and collaborate with sales and product teams to ensure consistent messaging and strong ROI.

Qualifications

• Minimum of 5 years in digital marketing, preferably in tourism or hospitality.
• Proven success in data-driven digital campaigns.
• Strong knowledge of SEO, SEM, Google Ads, social platforms and analytics.
• Excellent content creation and copywriting skills.
• Experience with email marketing platforms and automation.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email, and content.
• Manage and optimize digital advertising campaigns to meet ROI and KPI targets.
• Perform keyword research and implement SEO best practices.
• Create and curate engaging content for blogs, social media and website.
• Develop and manage email campaigns, including segmentation and automation.
• Analyze website traffic and campaign performance using analytics tools and report findings.
• Stay updated on digital marketing trends and tool advancements.
• Collaborate with sales and product teams to ensure brand consistency and campaign alignment.
• Manage the digital marketing budget and identify growth opportunities.

Skills

SEO

SEM

Social media

Content marketing

Email campaigns

Analytics

Education

Bachelor's degree in Marketing/ Communications/ Business

Tools

Google Analytics

Google Ads

Marketing automation

Job description

About the Role

Our client, a leading international tourism provider with a significant online presence, is seeking an innovative and results-driven Digital Marketing Manager to join their fully remote team. This role is essential for developing and executing cutting-edge digital marketing strategies to enhance brand visibility, drive online bookings, and engage with a global audience. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, content marketing, and email campaigns, with a proven ability to manage digital advertising budgets effectively. You will be responsible for analyzing market trends, optimizing campaigns for maximum ROI, and leveraging data to inform strategic decisions. This is an exciting opportunity to lead digital marketing efforts for a prominent player in the tourism industry, working entirely from a remote location.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms (SEO, SEM, Social Media, Email, Content).
• Manage and optimize digital advertising campaigns to achieve target ROI and KPIs.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Create and curate engaging content for social media, blogs, and website to drive traffic and engagement.
• Develop and manage email marketing campaigns, including segmentation and automation.
• Analyze website traffic and campaign performance using analytics tools (e.g., Google Analytics) and generate regular reports.
• Stay current with digital marketing trends, tools, and best practices.
• Collaborate with internal teams (e.g., sales, product development) to ensure brand consistency and campaign alignment.
• Manage the digital marketing budget effectively.
• Identify new opportunities for growth and innovation in the digital space.

Requirements

• Minimum of 5 years of experience in digital marketing, with a focus on the tourism or hospitality sector.
• Proven success in developing and executing data-driven digital marketing campaigns.
• In-depth knowledge of SEO, SEM, Google Ads, social media marketing platforms, and analytics tools.
• Strong content creation and copywriting skills.
• Experience with email marketing platforms and marketing automation.
• Excellent analytical and reporting skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Strong understanding of website management and user experience principles.
• Must be authorized to work remotely within South Africa.

Benefits

• Competitive annual salary of .
• Fully remote position allowing for flexible working hours and location.
• Comprehensive health insurance.
• Opportunities for continuous learning and professional certifications.
• Generous paid annual leave.
• Performance bonuses.
• Access to online collaboration tools and a supportive virtual team.
• Contribution to home office expenses.